Manager, Commerce Media

About the Role

Key Responsibilities

• Develop insight-backed retail media strategies for the agency's CPG clients across national and regional retailers using proprietary platforms, historical data, and relevant tools.
• Manage in-platform teams and possess advanced knowledge of retail media platforms.
• Manage retailer relationships, including Joint Business Planning (JBP) involvement and Annual Meetings.
• Build collaborative relationships with key client stakeholders and partner agencies to develop and implement campaign strategies, resolve issues, share insights, and foster innovation.
• Foster relationships with key stakeholders at assigned retailers and vendors to establish the agency and its clients as top-tier partners, including securing first-look access to beta and test & learn opportunities.
• Stay updated on emerging platforms, retail media vendors, and trends, sharing new opportunities with clients.
• Collaborate with Media Activation and Customer Development teams to oversee execution and optimization of media plans, ensuring they meet budget, timing, and performance goals.
• Develop Points of View (POVs) on the value of different media vehicles for assigned retailers.
• Partner with the National Media Team to share learnings, define, and track performance.
• Help define and improve media strategy products and service offerings.

Requirements

• Experience in developing effective retail media strategies.
• Knowledge of retail search strategy and execution across platforms such as Criteo, CitrusAd, Pacvue, Amazon, WMC, Instacart, etc.
• Strong existing relationships with key personnel at national or regional retailers and/or vendors is a plus.
• Ambitious self-starter with ownership of work.
• Passion for and strong knowledge of retail and omnichannel media landscape.
• Creative and strategic thinker capable of solving complex challenges.
• Dissatisfaction with the status quo and a drive to improve and grow.
• Collaborative team player and good listener, able to challenge peers or clients when necessary.
• Confident presenter and clear communicator of complex information (verbal and written).
• Adept at analyzing results, synthesizing data, drawing insights, and developing actionable recommendations using relevant tools and platforms.
• Understanding of Taxonomy.

Nice to Have

• Platform (HOK) experience.

Qualifications

• No specific formal educational qualifications specified in the description.

Benefits & Perks

• Comprehensive group health plans.
• Paid maternity, paternity, and parental leave.
• Flexible paid time off.
• Employee assistance program and wellness initiatives.
• Financial health guidance.
• Tuition support and educational assistance.
• Flexible and supportive work environment and culture.
• Medical, dental, vision, disability, 401(k), and paid time off for regular roles.