Manager, Consumer and Service Marketing FTC Job Details | Coloplast A/S

About the Role

Key Responsibilities

• Monitor, measure, train, coach and motivate team members to effectively engage with consumers, patient organizations, partners, and other stakeholders.
• Responsible for the creation and delivery of performance reviews and overall development of the Consumer and Service Marketing team.
• Manage the overall consumer marketing strategy including building integrated marketing campaigns both online and offline, and guide the implementation.
• Oversee the overall service marketing strategy including Coloplast Professional and Coloplast Care, as well as the Shop Coloplast website and online strategy.
• Provide annual business planning for the Consumer and Service Marketing team and strategy.
• Report generation and analysis to both local and global management.
• Manage the development of consumer marketing materials including brochures, labels and kits.
• Manage the development of Coloplast Professional marketing materials.
• Manage the development of the Coloplast Care program including the addition of mental health services.
• Manage the Shop Coloplast website along with online marketing strategy, including site content, traffic analysis, and online campaigns.
• Work with all departments to ensure integration and optimal performance of online channels.
• Continuously develop, update and streamline operations, ensuring alignment with policies and growth objectives.
• Conduct regular team meetings, one-on-one dialogues, coaching, and training to support professional development.
• Act as the SME for collaboration with other departments and globally.
• Provide leadership presence to influence results, manage and report on campaign performance against KPIs.
• Assess team competencies and implement ongoing training and development programs.
• Participate as a member of the Coloplast Canada Management Team.

Requirements

• 4+ years working experience in consumer marketing with key digital marketing experience (Google/Social Media, B2B, B2C).
• University Bachelor's Degree required; MBA preferred.
• Highly structured approach to work with attention to detail and proper documentation.
• Effective communication skills with all levels of management and professionalism.
• Healthcare marketing experience is preferred.

Nice to Have

• Healthcare marketing experience.

Qualifications

• Bachelor's Degree (required).
• MBA (preferred).
• 4+ years of experience in consumer marketing.

Benefits & Perks

• Comprehensive medical, dental, and vision insurance plans.
• Access to wellness programs and mental health resources.
• Paid leave of absence for qualifying events and generous paid parental leave.
• A competitive 401(k) plan with company match that vests immediately.
• Financial planning services and corporate discount programs.
• Generous paid time off, flexible work hours, and flexible work arrangements.
• Opportunities for continuous learning, career advancement, training, mentorship, and tuition reimbursement.
• Recognition programs including peer recognition, bonuses, awards, and events.
• Supportive work environment with team-building activities, volunteer opportunities, and company-sponsored events.