Manager Creative Insights Lead

About the Role

Key Responsibilities

• Partner with in-house creative teams and internal stakeholders to develop big idea concepts based on guest insights and cultural relevance.
• Lead strategic development across multiple brands, including brand strategy, positioning, tone of voice, and messaging frameworks.
• Translate business objectives into inspiring, innovative, and actionable creative briefs.
• Conduct qualitative and quantitative research such as guest analysis data, competitive audits, and trend spotting.
• Collaborate across teams to ensure consistency and strategic alignment across campaign and project touchpoints.
• Identify, pitch, and own new in-house project opportunities, including process improvements and tools to enhance efficiency.
• Oversee and mentor the copywriting team to ensure cohesive and challenging creative ideas.
• Develop team members through performance management, ongoing feedback, and delegation of stretch assignments.
• Shape team culture through actions, presence, and reinforcement of desired behaviors.
• Stay informed on social trends, emerging platforms, and cultural influences to inspire creative thinking.

Requirements

• 5 years of experience in brand strategy, creative strategy, or a related field within an agency or in-house creative/marketing team.
• 2 years of experience with direct people leadership.
• Bachelor's degree in creative arts, marketing, communications, or equivalent training/experience.
• Exceptional storytelling, writing, and presentation skills.
• Strong planning and project management capabilities.
• Experience with research methodologies and translating data into insights.
• Collaborative mindset and ability to work cross-functionally in a fast-paced environment.
• High school diploma or equivalent.
• Minimum age of 18.
• Must be authorized to work in the U.S.

Nice to Have

• Background in copywriting, journalism, psychology, anthropology, or design.
• A portfolio of case studies or work demonstrating bold ideas and strategic impact.

Qualifications

• Bachelor's degree or additional relevant training/experience in lieu of degree.

Benefits & Perks

• Free stand-by travel privileges on Alaska Airlines & Horizon Air.
• Comprehensive well-being programs including medical, dental, and vision benefits.
• Generous 401k match program.
• Quarterly and annual bonus plans.
• Generous holiday and paid time off.