Manager, CRM Analytics

About the Role

Key Responsibilities

• Serve as a key Business Translator and liaison between business stakeholders requesting customer communications and the analysts charged with executing the campaigns.
• Partner with stakeholders and Senior Manager, Campaign Management to manage the calendar of customer communications balancing team capacity with business needs.
• Play a key role in ensuring quality control processes within D&A Campaign Management team are fit-for-purpose and followed in a way that supports error-free execution of customer communication.
• Partner with business stakeholders to design Marketing Campaign offers that are aligned with business objectives and can feasibly be executed and fulfilled by D&A Campaign Management team.
• Help to ensure tracking and analysis of customer communications and marketing campaigns is in place to facilitate evaluation of return on investment and ongoing learning to optimize subsequent CRM activity.
• Other duties, as assigned.

Requirements

• Minimum of three years proven and progressive analytic experience or equivalent, preferred in Customer Relationship Management or Marketing Campaign Operations or Analytics.
• Master's degree preferred / bachelor's degree required in business, statistics, economics, finance, information systems or operation research field.
• Strong knowledge and experience in SAS are preferred.
• Financial Industry experience preferred.
• Bilingual Spanish language skills preferred, but not required.
• Excellent quantitative & analytical skills, including database marketing and portfolio management, plus knowledge of campaign execution tools (e.g., PEGA).
• Applicants must be legally authorized to work in the U.S. as HSBC will not engage in immigration sponsorship for this position.

Nice to Have

• Bilingual Spanish language skills.

Qualifications

• Minimum of three years proven and progressive analytic experience or equivalent.
• Master's degree preferred / bachelor's degree required in relevant fields such as business, statistics, economics, finance, information systems or operation research.

Benefits & Perks

• A competitive pay and benefits package including a robust Wellness Hub.
• A welcoming, diverse and inclusive work environment.
• Tailored professional development opportunities.
• Industry-leading volunteerism policy, a generous matching gift program, and a comprehensive program of immersive Sustainability and Climate Change Initiatives.