Marketing Measurement & Insights Analyst

About the Role

Key Responsibilities

• Build and maintain our marketing measurement framework, focusing on multi-channel campaign performance, attribution modeling, and marketing ROI optimization.
• Transform enterprise and marketing data into actionable insights to support data-driven decision-making across digital and traditional marketing channels.
• Implement advanced measurement solutions, including multi-touch attribution, predictive analytics for relationship-deepening opportunities, and automated reporting systems.
• Support membership growth through optimized acquisition strategies.
• Enable personalized member experiences through data insights.
• Contribute to the digital transformation of our marketing capabilities.

Requirements

• Multiple years of experience in marketing analytics, digital marketing, or related field.
• Proven experience with digital analytics platforms and marketing performance measurement.
• Strong background in SQL and data manipulation.
• Experience with reporting on advertising data from platforms like Google Ads, Meta Ads, and DSP platforms.
• Strong understanding of Google Analytics and Google Tag Manager event tagging and tracking.
• Experience building and maintaining dashboards using business intelligence tools.
• Track record of translating complex data analysis into actionable insights.
• Bachelor's degree with 2 years of experience in a related field or High School Diploma with 5 years of experience in a related field.
• Strong analytical thinking with the ability to identify patterns and insights in complex datasets.
• Excellent project management skills with the ability to handle multiple priorities.
• Superior communication skills for presenting data insights to various stakeholders.
• Proactive problem-solving approach.
• Detail-oriented with a strong focus on accuracy.
• Collaborative team player with the ability to work across departments.

Nice to Have

• Experience with financial services analytics.
• Background in attribution modeling and marketing mix analysis.
• Knowledge of customer lifecycle analysis and predictive modeling.
• Experience with automated reporting systems and data pipeline development.

Qualifications

• Bachelor's degree with 2 years of experience in a related field or High School Diploma with 5 years of experience in a related field.

Benefits & Perks

• Employees are provided with many benefits from insurance coverage to college tuition reimbursement.
• For more details, visit our careers page at www.credithuman.com/careers.