Brand Insights and Analytics Lead, US Oncology

About the Role

Key Responsibilities

• Provide insights and analytics thought partnership to support the development and execution of brand strategies, as well as executing field activities to drive brand awareness and sales.
• Conduct brand and salesforce analytics in partnership with Brand Leads and Advanced Analytics team for US OBU franchises, including all brands in respective therapeutic areas.
• Support and strengthen core analytics capabilities (targeting, segmentation, promotional analytics, market assessments, customer assessments, patient journey analytics) to support brand strategy.
• Collaborate with brand IBT Leads and cross functional partners to maintain a comprehensive understanding of brand health, risks and opportunities through an integrated analytics synthesis.
• Lead a proactive and systematic approach to capturing and understanding brand needs for standard and ad-hoc analytics, reporting and insights generation.
• Develop and maintain brand key performance indicators (KPIs) and provide insights to brand teams.
• Plan and execute core analytics workstreams including targeting, segmentation, promotional analytics, and brand performance analytics, integrating insights across workstreams.
• Partner with market research and CI team to identify customer needs, product awareness, positioning, messaging/effectiveness, and competitive landscape.
• Stay up-to-date with industry trends and best practices in brand insights and analytics, as well as field execution strategies.
• Participate in the development and consolidation of KPI and business driving metrics in support of key brand review meetings.
• Collaborate with advanced analytics to expand insights on patient/customer journeys and predictive alerts.
• Develop and manage expectations, highlight and resolve issues, and ensure regular communication of process enhancements.
• Deliver effective presentations of findings and recommendations to multiple levels of leadership, including the Head, US Insights & Analytics and US leadership team.

Requirements

• Bachelor's degree in business, marketing, or related field; advanced degree preferred.
• Minimum of 5 years of experience in brand insights and field execution in the pharmaceutical industry.
• Experience managing matrix teams and influencing outcomes in strategic marketing in specialty biologics healthcare environment.
• Matrix partner management experience.
• Experience implementing processes, procedures, market research, and competitive intelligence in a specialty biologics healthcare environment.

Nice to Have

• Experience with advanced analytics and predictive modeling.
• Knowledge of US Oncology therapeutic areas and market dynamics.

Qualifications

• Educational background in business, marketing, or related field.
• Relevant professional experience in brand insights and analytics.

Benefits & Perks

• U.S. base salary range: $153,600 - $241,340.
• Eligible for short-term and/or long-term incentives.
• Medical, dental, vision insurance.
• 401(k) plan and company match.
• Short-term and long-term disability coverage.
• Basic life insurance.
• Tuition reimbursement program.
• Paid volunteer time off, company holidays, and well-being benefits.
• Up to 80 hours of sick time per year.
• Up to 120 hours of paid vacation for new hires.