Senior Media Analyst (West Coast)

About the Role

Key Responsibilities

• Lead the development and delivery of media analytics to support strategic marketing decisions.
• Translate complex media and marketing data into clear, impactful insights and visualizations.
• Act as a strategic partner to media and marketing teams, helping to shape campaigns with data-driven recommendations.
• Manage multiple projects and priorities with minimal oversight in a fast-paced environment.
• Mentor junior analysts and provide guidance on analytic best practices and workload prioritization.
• Promote data literacy and support self-service analytics adoption across business teams.

Requirements

• 3-5+ years of hands-on experience in digital marketing analytics or media measurement.
• Proven ability to analyze media performance data to inform and influence marketing strategy.
• Strong communication and storytelling skills—capable of presenting complex findings in a clear, persuasive manner to both technical and non-technical audiences.
• Demonstrated initiative, ownership, and results-oriented mindset.
• Experience working independently and collaboratively in cross-functional teams.
• Proficiency with digital marketing and web analytics tools such as Google Ads, Google Analytics, Adobe Analytics, DoubleClick (DV360), and Kenshoo.
• Advanced skills in analytical tools including Excel, SQL, and Power BI (or similar data visualization platforms).
• Solid understanding of statistical modeling techniques, particularly media mix modeling and regression analysis.
• Must be able to travel up to 10% of the time.
• Must be able to lift 25 lbs.
• Ability to work more than 40 hours per week when business needs warrant.
• Effective communication skills, both up and down the management chain.
• Ability to cope with stressful situations and maintain strong mental acuity.
• Dependable attendance and punctuality.

Nice to Have

• Experience working with international teams, especially in Australia and New Zealand.
• Experience with self-service analytics platforms and promoting data literacy.

Qualifications

• Experience in digital marketing analytics or media measurement (3-5+ years).
• Proficiency with tools such as Google Ads, Google Analytics, Adobe Analytics, DoubleClick (DV360), Kenshoo.
• Advanced skills in Excel, SQL, and Power BI or similar platforms.
• Knowledge of statistical modeling techniques including media mix modeling and regression analysis.

Benefits & Perks

• Comprehensive package including medical, dental, vision, life and disability plans.
• Well-being incentives, parental leave, paid time off, paid holidays, tax saving accounts (FSA, HSA).
• 401(k) retirement benefit, Employee Stock Purchase Plan, tuition assistance, entertainment and retail discounts.
• Overtime pay eligibility for non-exempt employees.