Manager Digital Marketing and Technology

Kellogg's

Chicago, IL

Full Time

Senior

104k-136k

about 1 month ago

Job Description

About the Role

Kellanova is looking for a Manager Digital Marketing and Technology for the Away From Home (AFH) Business Unit. This person will be responsible for overseeing and optimizing AFH marketing technology operations, with a focus on HubSpot and Adobe Experience Manager. The role involves strategic platform management, performance optimization, cross-functional collaboration, and team enablement within a highly complex route-to-market environment. The position can be located in Naperville, IL, Chicago, IL, or Battle Creek, MI, with an estimated travel of 10%. The role is part of the Away From Home Marketing Team, supporting food service and small format channels, and aims to drive efficiency and effectiveness in marketing processes.

Key Responsibilities

Oversee daily operations of marketing platforms like HubSpot and Adobe Experience Manager, including setup, testing, scheduling, monitoring, and troubleshooting.
Collaborate with developers to ensure seamless platform integrations and execution.
Lead performance initiatives by running A/B and multivariate tests, analyzing results, and developing automation strategies with segmentation, personalization, and AI tools.
Maintain clean and standardized data fields, integrate data systems, and refine performance dashboards to drive continuous improvement.
Create and manage project timelines to ensure timely execution of marketing initiatives.
Identify and implement process and platform improvements to enhance operational efficiency.
Partner with marketing, sales, IT, and strategy teams to align technologies with business goals.
Share insights and stay current on marketing tech trends, incorporating competitive learnings into strategy and execution.
Provide training and support on HubSpot and Adobe Experience Manager to enhance team capabilities and ensure high-quality execution.

Requirements

Bachelor's Degree in marketing, business, or related field.
Demonstrated experience in marketing operations, CRM, or a similar role.
Proficiency in digital marketing, marketing automation, and CMS tools such as HubSpot Marketing Hub and Adobe Experience Manager.
Expertise in using web analytics, A/B testing, site personalization, and user journeys to identify improvement opportunities.
Adept at working in a cross-functional, matrixed organization.
Experience in hands-on data standardization and cleansing to ensure CRM data integrity, consistency, and usability across complex digital ecosystems.
Proven ability to lead complex projects with strong organizational discipline while navigating cross-functional environments.

Nice to Have

Experience with marketing automation and platform integrations.
Knowledge of AI tools and advanced personalization techniques.
Experience working in a highly complex route-to-market environment.

Qualifications

Educational background in marketing, business, or related field.

Benefits & Perks

Medical, dental, vision, life, accidental death & dismemberment insurance.
Employee assistance program, short-term and long-term disability coverage.
Voluntary income protection benefits such as supplemental life and accident insurance.
401(k) plan with company contributions.
Part-time employees may have access to benefits on a pro-rated basis.

Working at Kellogg's

At Kellanova, the culture of 'Best' celebrates boldness, empowers employees to challenge the status quo, achieve results, and win together. The company emphasizes a culture of belonging through its focus on Equity, Diversity, and Inclusion (ED&I), fostering an environment where all employees are inspired to share their talents and ideas. The company’s vision is to be the world's best-performing snacks-led powerhouse, driven by passionate people and iconic brands like Pringles, Cheez-It, and Pop-Tarts.

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