Manager, Digital Marketing (Country)

Warner Music Group

Los Angeles, CA

Full Time

Senior

59k-80k

20 days ago

Job Description

About the Role

The Manager, Digital Marketing (Country) at Warner Music Group is responsible for managing the digital marketing strategy for the country roster at Atlantic Music Group. This role involves developing and executing platform-specific strategies, managing digital content, building grassroots digital communities, and collaborating with artists, managers, and digital partners to enhance artist visibility and fan engagement. The position requires a strong understanding of the country music landscape and digital trends, with a focus on creating authentic, engaging content across various social media platforms.

Key Responsibilities

Partner with country artists, managers, and key label executives to shape innovative, impactful digital marketing strategies
Oversee multiple artist projects simultaneously, driving every stage of a digital music release from concept to completion
Collaborate with product managers and in-house creative, development, and video teams to bring artists' visions to life
Work closely with the influencer marketing team to deliver campaigns cohesive with the digital strategy and overall artist positioning
Brainstorm and execute content strategies across platforms — including socials, websites, fan pages, DSPs, and more
Build and nurture community-driven initiatives both online and IRL, fostering deeper artist-fan connections
Develop and manage strong relationships with digital partners and affiliates to expand artist visibility and reach
Plan, budget, and launch targeted ad campaigns that effectively engage desired audiences and strengthen market presence
Work hand-in-hand with artists and managers to anticipate needs, deliver solutions, and ensure seamless execution
Report on digital initiatives with regular updates, recaps, and insights during weekly meetings

Requirements

You have a degree in Marketing, Communications, or similar
You have a passion for music and tech
You love country music
You have AMAZING organizational abilities
You can multitask and prioritize
You can manage multiple deadlines and urgent tasks
You are incredibly detail-oriented
You are excellent at listening, interpreting, and communicating
You are a self-starter
You are curious and ask questions

Nice to Have

Working knowledge of interactive technologies and tools including email, social media, and viral marketing techniques (TikTok, Twitter, Instagram, Facebook, Discord, YouTube, SoundCloud, Snapchat, etc.)
An understanding of what content moves online conversations
Understands trends and what might be the next great social platform
Experience and knowledge of streaming platforms
Experience with Photoshop, video editing and social media publishing tools

Qualifications

Bachelor's degree in Marketing, Communications, or similar

Benefits & Perks

Salary range of $58,656 to $80,000 annually
In-office collaboration four days per week
Access to Warner Music Group's extensive resources and creative environment

Working at Warner Music Group

Warner Music Group champions emerging artists and global superstars, fostering a work environment that values, appreciates, and respects everyone. The company emphasizes curiosity, collaboration, and commitment, encouraging innovation, teamwork, and integrity. WMG is committed to creating an inclusive workplace that actively values diverse backgrounds and experiences, supporting both creative and professional growth.

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