Manager, Digital Marketing (Country)

About the Role

Key Responsibilities

• Partner with country artists, managers, and key label executives to shape innovative, impactful digital marketing strategies.
• Oversee multiple artist projects simultaneously, driving every stage of a digital music release from concept to completion.
• Collaborate with product managers and in-house creative, development, and video teams to bring artists' visions to life.
• Work closely with the influencer marketing team to deliver campaigns cohesive with the digital strategy and overall artist positioning.
• Brainstorm and execute content strategies across platforms including socials, websites, fan pages, DSPs, and more.
• Build and nurture community-driven initiatives both online and in real life, fostering deeper artist-fan connections.
• Develop and manage strong relationships with digital partners and affiliates to expand artist visibility and reach.
• Plan, budget, and launch targeted ad campaigns to effectively engage desired audiences and strengthen market presence.
• Work with artists and managers to anticipate needs, deliver solutions, and ensure seamless campaign and release execution.
• Maintain a detailed, organized approach to guarantee smooth rollouts across all campaigns and releases.
• Report on digital initiatives with regular updates, recaps, and insights during weekly meetings.

Requirements

• Degree in Marketing, Communications, or similar field.
• Passion for music and technology, with a love for the internet, social media, and music.
• Strong organizational abilities and multitasking skills.
• Ability to manage multiple deadlines and urgent tasks.
• Detail-oriented with excellent listening, interpreting, and communication skills.
• Creative, self-starter, curious, and willing to learn new skills.
• Understanding of digital content movement and trends in social platforms.
• Experience with streaming platforms and social media publishing tools.

Nice to Have

• Working knowledge of interactive technologies and tools including email, social media, and viral marketing techniques (TikTok, Twitter, Instagram, Facebook, Discord, YouTube, SoundCloud, Snapchat).
• Understanding of what content moves online conversations.
• Knowledge of trends and emerging social platforms.
• Experience with Photoshop, video editing, and social media publishing tools.

Qualifications

• Minimum of a relevant degree in Marketing, Communications, or similar.

Benefits & Perks

• Salary range from $58,656 to $80,000 annually.
• In-office collaboration four days per week.
• Access to Warner Music Group's comprehensive benefits package (refer to linked documents).