Manager, Digital Marketing

About the Role

Key Responsibilities

• Lead digital, social media content, and fan community management initiatives for Virgin Music Group's roster of artists.
• Construct comprehensive digital media album campaigns including tools and platforms to increase fan engagement and social media strategy.
• Strategize digital narratives, short form video, and content aspects of digital marketing campaigns for a diverse roster of artists across multiple genres.
• Manage cross-platform social media content calendars and digital fan engagement experiences.
• Build and manage an artist's owned audience by increasing data capture via CRM strategies such as Pre-Save, SMS, and newsletter marketing.
• Monitor social media and digital landscape for relevant trends, content opportunities, and initiatives.
• Collaborate with paid media department on digital advertising spends, budgets, and viral/creator campaign strategies.
• Liaise with third-party vendors for content creation, fan building, and social community management.
• Maintain professional relationships with artists, label, and management partners.
• Utilize analytics platforms to assess campaign performance, identify amplification opportunities, and measure success.
• Author campaign decks and presentation documents for internal and external stakeholders.

Requirements

• Proficiency in Adobe Creative Cloud programs (After Effects, Photoshop, Premiere Pro, Illustrator, InDesign).
• Proficiency in Microsoft Office (Word, Excel, PowerPoint) and/or Apple iWork (Numbers, Keynote, Pages).
• Experience with social media AR and Effect template creation tools (TikTok Effect House, CapCut, Spark AR, Snap Lens Studio).
• Experience with audience and social media music analysis platforms (Chartmetric, Co:brand, MelodyIQ, Trendpop, YouTube Studio, Meta Business Suite).
• Interest in gaming, metaverse, and innovation spaces.
• Passion for social media and short form video marketing.
• Strong organizational skills, attention to detail, and ability to work independently in a team environment.
• Strong analytical skills with ability to create case studies and campaign reports.
• Degree in a relevant field and/or equivalent career experience.
• Music industry or artist relation experience.

Nice to Have

• Experience with digital marketing budget management.
• Experience with content creation and vendor management.
• Knowledge of digital marketing tools and platforms beyond those listed.
• Experience in campaign performance reporting and analysis.

Qualifications

• Degree in a relevant field or equivalent career experience.
• Music industry or artist relation experience.

Benefits & Perks

• Comprehensive medical, dental, vision, and FSA options, including 100% coverage for outpatient mental health services.
• Wellbeing reimbursements for fitness classes, spa treatments, meals, travel, and more (up to $720/year).
• Lifetime fertility support allowance of $30,000.
• Student Loan Repayment Assistance and Tuition Reimbursement.
• 100% immediately vested 401(k) match on the first 5% of contributions.
• Flexible Paid Time Off (PTO), 3-week PTO for non-exempt employees, 2-week paid Winter Break, 10 company holidays, Summer Fridays.
• Generous paid parental leave for all types of parents.