Manager - Digital Product Management (Growth Marketing & Analytics)

About the Role

Key Responsibilities

• Lead the implementation of contextual, cross-sell opportunities across the digital ecosystem
• Manage the development and delivery of Agile stories and epics, ensuring alignment with our strategic objectives for this initiative
• Clearly articulate impact of any changes to team members and ensure testing and acceptance processes are completed successfully
• Lead projects independently from end-to-end. Build consensus while also identifying risks and communicating with leadership to remove roadblocks
• Partner with Analytics and Marketing to prioritize and deliver initiatives to integrate platform and enterprise data with the goal of delivering multi-touch attribution to enable spend optimization
• Partner with Analytics and other Product teams to deliver a comprehensive Small Business Analytics tooling strategy and a plan to execution upon the strategy
• Own third-party vendor relationships to innovate on capabilities and drive efficiencies
• Collaborate with key stakeholders including Marketing, Engineering, and UX Design to develop solutions that meet business and regulatory requirements and timelines
• Create and update management reports to track progress of development and quantify impact post-launch

Requirements

• Experience in digital product and development with proven ability to effectively drive consensus amongst cross-functional teams, seamlessly deliver customer-focused experiences, and thrive dealing with fast paced and changing needs in a matrixed environment
• Balance of technical and business knowledge with experience working with engineers and designers on complex products in an agile way
• Excellent communication and stakeholder management skills including change management conversations
• Structured, analytical thinking: Ability to dive deep on data to monitor results and quantify impact
• Curiosity & grit: Ability to conduct independent discovery and research, driving outstanding questions to resolution
• Organization and planning: Excellent project management, organization, and prioritization skills and a proven ability to manage cross-functional, large/complex projects
• Background in or demonstrated ability to use data analytics tools to derive insights including A/B testing, funnel analysis, session replay, user surveys, cohort analysis, etc.
• Interest in marketing attribution methodologies and implications for investment
• Bachelor's degree

Nice to Have

• Experience working with engineers and designers on complex products in an agile environment
• Knowledge of marketing attribution methodologies and implications for investment

Benefits & Perks

• Competitive base salaries
• Bonus incentives
• 6% Company Match on retirement savings plan
• Free financial coaching and financial well-being support
• Comprehensive medical, dental, vision, life insurance, and disability benefits
• Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
• 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
• Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
• Free and confidential counseling support through our Healthy Minds program
• Career development and training opportunities