Manager, Digital Shelf Optimization

About the Role

Key Responsibilities

• Lead a team of 1 to 3 direct reports to deliver accelerated growth through execution of the end-to-end digital shelf consumer journey.
• Help direct reports manage timelines to meet or exceed retailer launch readiness timelines.
• Own end-to-end content creation process for Digital Shelf content optimizations, including updating carousel images, conducting SEO refreshes, and creating mobile-optimized images.
• Create clear and detailed content briefs for agency partners to execute digital shelf roadmaps.
• Oversee retailer syndication process for new product launches and restages to ensure timely product and asset launches.
• Prioritize competing needs across brand and retailer asks and help team members prioritize projects.
• Translate brand roadmap into digital shelf content strategies for coordinated campaigns and content experiences.
• Conduct retailer PDP content audits to identify optimization opportunities and develop a roadmap for improvements.
• Focus on increasing retailer content scores to improve organic rankings and algorithm performance.
• Measure impact of content optimizations through A/B testing, AI tools, and performance metrics such as search share, conversion rate, and organic traffic.
• Continuously assess digital performance and adjust content strategies to meet success metrics.
• Manage team meetings and share-outs with brand and retailer partners to communicate content impact on KPIs.
• Develop and implement storytelling strategies to ensure content and narratives are synchronized for engaging consumer experiences.
• Stay informed of industry trends and external market landscape to inform content development.
• Partner with Brand, Market Research, and Sales teams to incorporate consumer insights and competitive strategies into content planning.
• Lead initiatives on new workflows, technology, and partnerships to automate routine tasks and improve efficiency.
• Build positive relationships with internal partners and creative agencies to promote a digital-first approach.
• Champion Agile methodologies to focus on outcomes and continuous improvement.

Requirements

• A minimum of a Bachelor's degree or equivalent.
• 5 years of digital content creation experience (agency or client).
• Self-starter with interpersonal, leadership, and teambuilding skills to collaborate across teams and agencies.
• Experience with Salsify, copy approval systems, and measurement tools.
• Understanding of retailer syndication processes and content flow from content management systems to retailer PDPs.
• Effective time management skills with the ability to prioritize, delegate, and meet deadlines.
• Ability to analyze data from multiple sources to derive insights and influence high-impact solutions.
• Proficiency with learning tools such as A/B testing and experimentation to support decision-making.
• Deep understanding of the integrated marketing experience and digital's role in the marketing mix.
• Effective team leadership skills and willingness to work hands-on with creative agencies.
• Exceptional writing, communication, presentation, and influence skills.

Nice to Have

• People management experience.

Qualifications

• Bachelor's degree or equivalent.

Benefits & Perks

• Annual base salary ranging from $98,000 to $167,900, depending on location, skills, and experience.
• Competitive Benefit Package.
• Paid Company Holidays, Paid Vacation, Volunteer Time & More.
• Learning & Development Opportunities.
• Kenvuer Impact Networks.