Manager, eCommerce Media & Search

About the Role

Key Responsibilities

• Create and implement a comprehensive paid search marketing strategy that aligns with Walmart's ecommerce business objectives.
• Partner with and oversee media agency execution of marketing strategy.
• Continuously monitor, analyze, and optimize paid search campaigns to improve performance with a goal of driving revenue.
• Manage weekly, monthly, and quarterly reporting; draw insights from raw data for campaign performance, optimization opportunities, test & learn, etc.
• Continually test and learn and evaluate potential opportunities; structure tests that drive business growth.
• Synthesize campaign findings and communicate data-driven recommendations and standard methodologies to internal teams on a regular basis.
• Interface cross-functionally with omni shopper marketing, field sales, and brand teams regarding investment analysis, performance, and budget recommendations.
• Deliver both topline sales, market share, and media efficiency targets (ROAS, CPC, New-to-Brand Buyers).

Requirements

• Minimum 3+ years of CPG, eCommerce data/knowledge experience.
• Strong personal motivation in fast-paced, often ambiguous environments with a bias for action.
• Exceptional communication skills, with experience managing multiple partners.
• Ability to effectively work independently as well as collaboratively across multiple functions.
• Highly analytical and data-driven with an ability to tell stories using data.
• Paid search and media buying understanding required.
• Preferred platform experience in Scintilla, Walmart Connect Ad Center, Supplier One, Madrid, Criteo, Pacvue, Citrus, Quotient, etc.

Benefits & Perks

• Coverage for employees (and their eligible dependents) through affordable access to healthcare, protection, and saving for the future.
• Participation in events, resources, and learning opportunities that promote physical, social, emotional, and financial well-being.
• Variety of benefits and wellbeing programs that may vary by role, country, region, union status, and other employment factors, including Medical, Prescription Drug, Dental, Vision, Screenings/Assessments, Paid Time Off, Company Holidays, Leave of Absence, Flexible Work Arrangements, Recognition, Training, Employee Assistance Program, Wellbeing Programs, Family Support Programs, 401k, Life, Accidental Death & Dismemberment, Disability.