Manager, Entertainment Marketing

Kraft Heinz

Chicago, IL

Full Time

Senior

102k-128k

4 days ago

Job Description

About the Role

The Manager of Entertainment Marketing will be at the center of key decisions, helping to drive brands and businesses through the entertainment industry. This role involves turning ideas into actions across sponsorships, media, and agency management, with a focus on entertainment partnerships in music, film, arts, and culture. The position offers the opportunity to work on iconic brands with an ambitious strategy to reach consumers creatively and effectively.

Key Responsibilities

Support the development and execution of entertainment partnerships across music, film, the arts, and culture that drive differentiated channels of marketing to build brand equity and drive long-term growth for the business
Assist Head of Sports & Entertainment Marketing in the development of end-to-end entertainment strategy and provide input on partnership opportunities that align with brand and business objectives
Collaborate with external partners on creative briefs for entertainment initiatives
Work closely with entertainment agency and ancillary vendors to ensure successful partnership execution
Assist in the development of research frameworks for ROI on Entertainment Partnerships
Support the influence of category marketing, central marketing, consumer insights, sales, finance, and agency partners to bring creative ideas and activations from concept to reality
Participate in discussions during presentations with business unit and marketing senior leadership
Collaborate with cross-agency teams (creative, social, media, PR) to bring ideas to life and extend campaigns across relevant channels
Apply consumer insights to inform entertainment partnerships and campaign strategy
Analyze data to inform strategies and assess in-market results to drive business objectives
Assist in delivering creative work and activations on time and on budget

Requirements

Creative innovator with the courage to stand up for ideas and a passion for the power of brand, design, and consumer experience to impact strategic business direction
Experience supporting the development and execution of entertainment partnerships, with a focus on collaboration and teamwork
Solid problem-solving and analytical skills, with the ability to simplify complex issues
Effective communication and interpersonal skills, with experience working in a cross-functional team environment
Prior experience in entertainment marketing, either in a CPG company or supporting from the agency side (advertising, consulting, media) is preferred
Ability to work in a dynamic, fast-paced environment with multiple projects, demonstrating adaptability and flexibility

Nice to Have

Experience in entertainment marketing supporting from the agency side (advertising, consulting, media)

Qualifications

Experience supporting the development and execution of entertainment partnerships
Strong communication and interpersonal skills
Ability to work in a fast-paced, multi-project environment

Benefits & Perks

Coverage for employees and their eligible dependents through healthcare, protection, and savings plans
Participation in wellbeing programs that promote physical, social, emotional, and financial health
Events, resources, and learning opportunities to support a well-rounded lifestyle
Paid Time Off, company holidays, flexible work arrangements, recognition, and training
Employee Assistance Program, Family Support Programs, 401k, Life, Accidental Death & Dismemberment, Disability

Working at Kraft Heinz

Kraft Heinz values diversity and inclusion, offering a flexible spectrum of programs that support their diverse workforce and their families. They emphasize a culture of innovation, collaboration, and strategic growth, with a focus on supporting employees' wellbeing and development.

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