Manager, F&B Marketing

About the Role

Key Responsibilities

• Develop and manage branding and marketing campaigns for food & beverage menus and products, including promotions and combos, with internal and external partners.
• Collaborate with F&B Operations and vendors on menu selections, promotions, research, positioning, testing, and financial models designed to drive F&B revenue.
• Develop and manage merchandising plans for packaging and display of food menu, including line items and ad pods for digital menu boards, website, and print.
• Manage technology promotions and visual displays of mobile ordering and F&B kiosks to drive F&B incidence and revenue.
• Solicit and manage co-op funding for menu promotions, while also handling reconciliation of invoices and budget management.

Requirements

• Bachelor's Degree in marketing, advertising, or a related field; or commensurate experience.
• 3+ years of marketing experience in client service or project management, managing multiple partners and projects; OR 3+ years of experience in marketing and branding within the food service or multi-unit restaurant industry.
• Understanding of marketing principles, consumer insights, and digital paid media platforms.
• Knowledge of the motion picture exhibition industry, entertainment, or related industry's marketing challenges.
• Proven record of executing strategic marketing initiatives with a sense of urgency and ability to meet deadlines.
• Strong proficiency in MS Office applications and excellent written and oral communication skills.
• Ability to build and maintain strong working relationships and cross-functional collaboration with internal and external partners.
• Capability to analyze attendance and F&B revenue trends and translate analysis into future recommendations and forecasts.

Nice to Have

• Entertainment or theatre exhibition experience.
• Food & beverage or retail packaging experience.
• Experience creating menu promotions designed to drive revenue.
• Merchandising, packaging, channel marketing experience.
• Proven ability to craft marketing briefs and plans, as well as exposure to budget/invoice/billing management.
• Experience with cost/benefit analysis to demonstrate ROI.
• Experience in project management/ownership.
• Strategic planning skills.
• Experience in planning and providing direction for photoshoots (food shoots, lifestyle/environment shoots).

Qualifications

• Bachelor's Degree in marketing, advertising, or a related field; or commensurate experience.
• 3+ years of marketing experience in client service or project management, managing multiple partners and projects; OR 3+ years of experience in marketing and branding within the food service or multi-unit restaurant industry.
• Understanding of marketing principles, consumer insights, and digital paid media platforms.

Benefits & Perks

• Hybrid work schedule (remote/in-office) for most corporate roles
• Annual bonus potential
• Accrued vacation and absentee time plus 12 paid holidays, including an additional day for your birthday
• Reduced working hours on Fridays during the summer
• Comprehensive medical, dental, and vision coverage
• Free, confidential access to the Employee Assistance Program (EAP)
• 401(k) match
• Relaxed, collaborative office environment with Coca-Cola Freestyle machines
• On-site gym facility
• Daily free popcorn and discounts on food and drinks (excluding alcoholic beverages)
• Special savings on AMC gift cards
• Free movies at any AMC theatre nationwide and up to 8 friends and family movie passes