Manager, Growth Content Marketing

About the Role

Key Responsibilities

• Develop and execute SEO-driven content strategies that align with business goals and resonate with target audiences across blog posts, landing pages, and other web assets.
• Create and edit high-quality, engaging, and relevant content that balances SEO optimisation with a reader-first approach.
• Collaborate with cross-functional teams—including design, product marketing, and regional marketers—to ensure content consistency and impact.
• Stay current with industry trends and best practices in SEO, content marketing, and digital strategy.
• Manage the editorial calendar and oversee content production timelines.
• Work with a network of freelancers and/or agencies to ensure content quality accurately reflects Airwallex's value propositions.
• Provide editorial feedback and guidance to junior writers and external contributors as needed.
• Fact-check all content and ensure accuracy, correct grammar, and alignment with editorial standards.
• Support the publishing and formatting of content within our Content Management System (CMS).
• Maintain high editorial standards while ensuring deadlines and performance targets are met.
• Leverage AI tools effectively to enhance content creation and efficiency.
• Establish and optimise workflows for content planning, development, and approval.
• Identify content gaps and propose ideas to improve quality, engagement, and on-page experience (including UI/UX considerations).
• Partner closely with the SEO team to grow blog traffic in line with quarterly goals.
• Track and report on content performance to measure impact and guide future strategy.

Requirements

• 5 years experience in SEO content management, with a strong track record of driving organic growth.
• Bachelor's degree.
• Exceptional writing, editing, and grammar skills, with a keen eye for detail.
• Experience in B2B content marketing.
• Proven project management experience within content marketing, including the ability to coordinate with multiple global stakeholders.
• Hands-on experience using content management systems (CMS) to publish and manage digital content.
• Solid understanding of website traffic and engagement metrics, with working knowledge of tools like Google Analytics.
• Deep expertise in SEO content best practices, including familiarity with Google's E-E-A-T guidelines.
• Adaptable and growth-minded, with a bias for action and comfort operating in a fast-paced, high-growth startup environment.
• Ability to navigate ambiguity, take initiative, and drive projects forward independently.

Nice to Have

• Experience in content marketing within the finance or fintech sector.

Qualifications

• Bachelor's degree.