Manager, Influencer and Content Marketing - Santa Anna

About the Role

Key Responsibilities

• Manage and execute digital media influencer marketing campaigns for various artists
• Oversee creation of assets for campaigns
• Track, analyze, and report on campaigns across all platforms
• Identify and seek out influencers appropriate for each campaign
• Develop and maintain relationships with influencers, content creators, and agencies
• Create and manage short form content for label roster

Requirements

• At least 2-3 years of progressive digital marketing experience at a record label, agency or other related media companies
• Superb written and oral communication skills
• Thorough understanding of Tik Tok, Instagram, X, Youtube, and influencer marketing
• Solid understanding / interest in lifestyle verticals, meme and urban culture
• Social Media Obsessed: Demonstrated knowledge of and professional experience with social platforms
• Proficiency in design programs including Photoshop, Final Cut, Aftereffects, CapCut etc a plus
• Must be able to accept changes readily, both in job responsibilities, as well as in the work environment, and have the ability to be flexible in adapting to re-prioritized tasks
• A team player that is not afraid to roll up his/her sleeves to help out the team
• Extremely detail-oriented and organized
• Data analysis/research skills
• Strong communication skills with a demonstrated ability to speak in forums, meetings and presentations
• Must be experienced and skilled at acting as a liaison between the artists/artist management and the label using tact, persuasion, communication and trust
• Must be highly organized and capable of developing and keeping to a project timeline
• Prior experience with a variety of digital marketing tools
• Creative, self-starter with exceptional follow-up skills
• Bachelor's degree preferred

Nice to Have

• Proficiency in design programs including Photoshop, Final Cut, Aftereffects, CapCut etc a plus

Qualifications

• Bachelor's degree preferred

Benefits & Perks

• Medical, dental, vision, life & disability coverage
• 401K + employer matching
• Voluntary benefits like company-paid identity theft protection and resources for pets, mental health and meditation resources
• Industry-leading fertility coverage
• Fully paid leave for childbirth or bonding
• Fully paid leave for caregivers
• Programs for loved ones with developmental disabilities and neurodiversity
• Subsidized back-up child and elder care
• Reimbursement for adoption, surrogacy, tuition, and student loans
• Time off for a winter recess