Manager, Integrated Marketing (New Verticals)

About the Role

Key Responsibilities

• Thrive as the central liaison between Marketing teams, Strategy & Operations, Product, Finance, Analytics and other departments to build and execute on a holistic and integrated marketing strategy
• Lead Affordability marketing initiatives E2E from brief to creative and media/channel reviews, to results across influencer programs, paid media strategies, A/B tests, partnerships, in-app marketing, etc.
• Create marketing strategies to increase customer spend, retention, and convey affordability initiatives in a compelling way
• Help define and prioritize requirements for key cross-functional initiatives, working cross-functionally to identify solutions, serving as the subject matter expert / liaison for partner organizations during planning
• Partner with Strategy & Operations and key cross-functional Marketing leads to set the right goals and KPIs for each campaign, and work with marketing partners to create integrated plans to achieve these goals
• Support new business lines and expansion opportunities, such as DashMart, by advocating for and unlocking marketing resourcing and budgets
• Communicate with cross-functional partners on the status and progress of initiatives, track performance metrics, report progress, and proactively identify risks and mitigation strategies
• Track marketing initiatives and performance metrics across functions, report progress to the organization, and develop processes for tracking and risk mitigation
• Build models and frameworks for budgeting, campaign tracking, and goal forecasting
• Partner with Marketing leadership and cross-functional leads to build and deliver investment requests and planning headcount deliverables

Requirements

• 6+ years experience in B2C marketing, preferably with a mix of paid/growth marketing
• 2 or more years in consulting or operations is a plus
• Strong Excel skills required; basic SQL knowledge is a plus
• Excellent verbal, written communication and presentation skills
• Strong project management and organizational experience, including tracking calendars, setting DRIs, and following up to hit goals
• Demonstrated bias for action and ability to build processes and relationships across the organization
• Ability to synthesize data, make data-driven decisions, and balance quantitative measurement with an intuition-driven bias to action
• Proven ability to prioritize and execute tasks in a fast-paced environment

Nice to Have

• Basic SQL skills

Qualifications

• Educational background is not explicitly specified, but extensive experience in B2C marketing is required

Benefits & Perks

• Competitive salary within the range of $129,200-$190,000 USD, based on skills and experience
• Opportunities for equity grants
• Comprehensive benefits including 401(k) with employer matching, paid parental leave (16 weeks), wellness benefits, commuter benefits, paid time off, and paid sick leave
• Medical, dental, and vision benefits
• 11 paid holidays, disability and life insurance, family-forming assistance, mental health programs
• Flexible paid time off for salaried roles and accrued vacation and sick time for hourly roles