Manager, Investment Programmatic

About the Role

Key Responsibilities

• Build media plan off approved audience strategy and communications framework
• Hands on key board execution of programmatic media plans
• Work within larger Investment teams as a team player
• Recommend, plan, and conduct testing opportunities
• Check, provide final feedback on partner RFPs and issue RFP to marketplace
• Step in as point person of escalation for all partner related planning items
• Provide team with necessary tactical revisions for partner proposals and help shape big ideas
• Effectively communicate by developing a deep understanding of client needs/goals and relating insights directly
• Build relationships with and manage partners, negotiating service levels or pricing details, ensuring media delivery
• Manage budget replans for channels
• Ensure campaigns hit measurement feasibility for channels
• Recommend optimizations within channels/partners
• Be ready to 'roll up your sleeves' to get the job done
• Create effective analyses and case studies of work to share with clients and the team

Requirements

• Bachelor's degree in marketing, advertising or communications
• 3+ years of work experience managing accounts focused on delivering and optimizing digital and audio marketing and/or other interactive advertising campaigns
• Experience creating and managing campaigns in multiple programmatic DSPs (Amazon and DV360 preferred), optimizing towards different KPIs, especially around awareness tactics (CPM, Cost Per Completed View, R/F, etc)
• Experience working across several media channels and participating in tactical planning per cycle
• Understanding of various digital and audio audience data sources and experience with building audiences
• Experience curating and troubleshooting inventory from both public and private sources
• Strong working knowledge of Microsoft Excel, including Pivot Tables and Vlookups
• Proficient understanding and experience with Ad Trafficking and Verification partners (IAS/DV/Moat/etc)
• Confident in analyzing and acting on marketing data
• Self-starter, capable of setting goals and reporting progress
• Attention to detail in a multi-tasking, fast-paced environment

Nice to Have

• Experience with campaign optimization towards awareness KPIs
• Experience with private and public inventory troubleshooting
• Knowledge of additional digital marketing tools and platforms

Qualifications

• Bachelor's degree in marketing, advertising or communications

Benefits & Perks

• Health insurance
• Vision insurance
• Dental insurance
• 401(k)
• Healthcare Flexible Spending Account
• Dependent Care Flexible Spending Account
• Vacation days
• Sick days
• Personal days
• Paid parental leave
• Paid medical leave
• STD/LTD insurance benefits