Manager, Lifecycle Marketing, Merchant Commerce Platform

About the Role

Key Responsibilities

• Develop a comprehensive CRM strategy across the merchant lifecycle for the Commerce Platform-including automated flows, experiments, and ad hoc campaigns.
• Partner with Integrated Marketing to build campaign briefs based on business goals and audience behavior, determining the right channel mix, targeting, and messaging cadence.
• Lead end-to-end campaign planning in collaboration with Marketing Ops, including creative development, stakeholder feedback, audience segmentation, and QA.
• Align CRM initiatives with broader lifecycle programs to ensure consistency across merchant touchpoints.
• Analyze performance data, establish benchmarks, and deliver actionable reporting to optimize future campaigns.

Requirements

• 6+ years of experience in lifecycle, retention, or growth marketing, preferably in B2B or SaaS environments.
• A proven track record of driving results through cross-channel CRM campaigns.
• Strong cross-functional collaboration and stakeholder management skills.
• Hands-on experience with CRM platforms (e.g., Iterable, Pardot) and comfort working with complex data and segmentation tools.
• Sharp analytical thinking and the ability to build data-driven strategies and report performance impact.
• Exceptional organization, ownership mindset, and the ability to manage multiple priorities.
• A bachelor’s degree or equivalent experience.

Nice to Have

• Demand Gen experience is a plus.

Benefits & Perks

• A comprehensive benefits package including a 401(k) plan with employer matching, 16 weeks of paid parental leave, wellness benefits, commuter benefits match, paid time off and paid sick leave in compliance with applicable laws.
• Medical, dental, and vision benefits, 11 paid holidays, disability and basic life insurance, family-forming assistance, and a mental health program.
• Paid time off details: flexible paid time off/vacation, paid sick time, and vacation accrual based on hours worked.