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Manager, Market Development

FN America

Tysons Corner, VA
Full Time
Senior
4 days ago

Job Description

About the Role

FN America, LLC is a U.S. subsidiary of FN Herstal, S.A., a global leader in the development and manufacturing of high-quality, reliable firearms for military, law enforcement and commercial customers worldwide. Headquartered in McLean, Virginia with manufacturing operations in Columbia, South Carolina, FN America is passionately committed to providing its customers with a portfolio of FN-branded products, training and support services that enhance user performance and safeguard their lives.

Key Responsibilities

  • Conducts comprehensive market analysis to identify trends, competitive landscape, customer/consumer needs, and growth opportunities. Uses market research to create deep market intimacy with specialized market needs. Prepare executive reports on market and competitive positioning and analysis for presentation to senior leadership.
  • Conducts solid market and business analysis, understanding the opportunities and risks.
  • Develops and implements market entry strategies for new products and services. Generates innovative approaches and strategies to drive the market.
  • Collaborates with product, sales, and the marketing team to ensure alignment on go-to-market models.
  • Builds relationships with key market influencers, i.e., early adopter customers, key decision makers, customer buying centers, thought leaders, etc.
  • Chooses smart strategies that include clear positioning, smart pricing, and clear competitive advantages.
  • Manages market testing and pilot programs to validate new product/service concepts.
  • Prepares business cases, forecasts, and recommendation reports to secure executive buy-in.
  • Monitors market performance and adjusts strategies as needed to achieve growth objectives.
  • Identifies and builds relationships with customers, early adopters, distributors, potential partners, key decision makers, and market influencers.
  • Stays up to date on industry developments, competitive intelligence, and emerging technologies.
  • Represents the company at industry events, trade shows, and customer meetings.
  • Manages market specific budgets.

Requirements

  • Bachelor's degree in business, marketing or related field required.
  • A minimum of five years of experience in market development, marketing, and/or product management, and business strategy required.
  • Proven track record of developing and executing successful market expansion strategies.
  • Proven experience working cross-functionally with sales, marketing, and product teams.
  • Familiarity with project management methodologies.
  • Strong business acumen.
  • Strong analytical and problem-solving skills with the ability to translate data into actionable insights.
  • Strong networking and relationship building skills.
  • Results oriented.
  • Excellent communication and presentation skills, both verbal and written.
  • Ability to deal with ambiguity and create clear growth vectors.
  • Ability to develop and analyze market research, consumer segmentation, concept testing and base ROI models.
  • Proficiency in Microsoft Office and SAP. Familiarity with market research tools, data analysis software, and CRM systems.

Nice to Have

  • Master's degree in business administration (MBA) preferred.
  • Previous marketing experience in the firearms and/or retail industry highly desirable.

Qualifications

  • Bachelor's degree in business, marketing or related field.

Working at FN America

All FN America employees are expected to demonstrate accountability, collaboration, communication, customer focus, and innovation. The company is committed to providing a safe and healthy workplace and to working with and providing reasonable accommodation to individuals with disabilities.

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Job Details

Posted AtJul 19, 2025
Job CategoryGrowth Marketing
SalaryCompetitive salary
Job TypeFull Time
Work ModeOnsite
ExperienceSenior

Job Skills

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About FN America

Website

fnamerica.com

Company Size

251-500 employees

Location

Tysons Corner, VA

Industry

All Other Fabricated Metal Product Manufacturing

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