Manager, Marketing Analytics

About the Role

Key Responsibilities

• Collaborate with marketing stakeholders to optimize channel spend effectiveness, creative performance and spend flighting.
• Manage and coach a team of analysts to deliver actionable insights, set clear priorities, and ensure high-quality execution that drives marketing strategy decisions.
• Develop and maintain analytical frameworks to better understand our customers to inform reach channel marketing strategy decisions.
• Partner with marketing operators and stakeholders to define business problems and deliver analytically rigorous solutions that enhance payback.
• Present key findings up through senior leadership to inform business decisions.
• Collaborate cross-functionally with teams focused on customer LTV, casino product and integrated marketing strategy.
• Leverage strong data visualization skills to track key operational metrics, generate actionable insights, and proactively develop ideas, business cases, and performance measurement to keep DraftKings Marketing Analytics best-in-class.

Requirements

• Bachelor's degree or equivalent in Mathematics, Statistics, Economics, Computer Science, Engineering, Business Analytics, or another relevant discipline.
• At least 5 years of experience in business analytics or data science, with a proven track record in marketing analytics.
• At least 1 year of proven people management experience, including coaching, mentoring, and developing high-performing analysts is a plus.
• Strong ability to distill complex problems into actionable frameworks and communicate results effectively to cross-functional stakeholders.
• Proficiency in SQL/Snowflake and Microsoft Excel, with experience managing large-scale data analysis projects.
• Extensive experience with A/B testing, experimental design, and other analytical testing methods.
• Proficiency in Tableau or similar data visualization tools to create impactful dashboards and reports.
• Solid foundation in statistics, hypothesis testing, and optimization techniques, with experience in R, Python, or other statistical programming languages.

Nice to Have

• Experience managing large-scale data analysis projects.
• Experience with statistical programming languages such as R or Python.

Qualifications

• Bachelor's degree or equivalent in a relevant discipline.

Benefits & Perks

• US base salary range of $126,000.00 - $157,500.00 USD, plus bonus, equity, and benefits.
• Guidance through licensing process if required by state regulations.