Manager, Marketing Analytics

About the Role

Key Responsibilities

• Build and automate dashboards to analyze marketing campaign performance, media spend, tactics, conversions, and downstream user behavior.
• Apply Multi-Touch Attribution and Customer Journey Analytics to evaluate the impact of various touchpoints on conversions.
• Present campaign insights and optimization recommendations to stakeholders across marketing and executive teams.
• Define success metrics and deliver actionable insights through dashboards, presentations, and recurring reports.
• Use Marketing Mix Modeling to assess channel effectiveness and guide budget allocation.
• Set data strategy and structure to integrate disparate sources for improved insights.
• Mentor and develop junior analysts, fostering a culture of learning and innovation especially with tools such as SQL, Marketo, and Google Analytics.
• Prioritize team initiatives and ensure alignment with business goals.
• Ensure data quality, governance, and compliance with privacy regulations using cloud-based data warehouses.
• Deeply understand the data stack powering analytics solutions and identify opportunities for scale and automation.
• Collaborate cross-functionally to enhance systems and streamline workflows.
• Design and execute a roadmap to elevate marketing analytics maturity.
• Leverage segmentation and personalization strategies to improve targeting and engagement.
• Influence senior leadership with data-driven recommendations that shape marketing strategy.

Requirements

• BA/BS or equivalent experience.
• 6+ years in marketing analytics, including B2B experience.
• 0-2+ years in a leadership or mentorship role.
• Expert proficiency in Google Analytics 4, Google Tag Manager, Adobe Analytics.
• Experience with paid advertising platforms (Google Ads, Meta Ads Manager).
• Proficiency in data visualization tools (Tableau, Power BI).
• Experience with Marketo, SalesForce, SQL.
• Strong experience in data mining, analysis, and insight generation.
• Skilled in presenting complex findings to non-technical stakeholders.
• Comfortable navigating ambiguity and shifting priorities.

Nice to Have

• Experience with Marketo, Salesforce, ABM platforms, SEO tools.
• B2C and healthcare industry experience.
• Familiarity with statistical modeling and attribution techniques.
• Passion for teaching and sharing knowledge.

Qualifications

• Educational background with BA/BS or equivalent experience.

Benefits & Perks

• Competitive compensation, flexible work arrangements, and opportunities for growth.
• Total Rewards package including base pay, bonuses, and long-term incentives.
• Additional benefits as per McKesson's policies.