Manager, Marketing and Audience Development - Temp

The New York Times

New York, NY

Temporary

Senior

63/hr-65/hr

7 days ago

Job Description

About the Role

The Marketing Manager, Audience Development plays a crucial role in supporting the execution of comprehensive marketing strategies for a portfolio of live journalism events at The New York Times. The role involves collaborating with various teams to implement marketing campaigns, manage attendee registration, oversee digital platforms, and contribute to data analysis to improve event marketing and audience engagement. The position reports to the Director, Marketing and Audience Development and emphasizes supporting journalistic independence and the company's mission to seek the truth and help people understand the world.

Key Responsibilities

Implement and monitor efficient registration systems, handling attendee registration and managing queries.
Develop strategies to engage attendees pre, during, and post-event, gathering feedback to enhance future event marketing and audience development.
Manage virtual platforms, event apps, or live-streaming services in partnership with the production team.
Oversee strategies for the event digital businesses, including event landing pages, YouTube, LinkedIn, and social media in collaboration with NYT social teams.
Provide on-site support, assisting with logistics and attendee engagement during events.
Work with agencies who manage tech platforms used for the events.
Implement marketing and promotional campaigns across multiple channels, including digital, social, email, and content marketing, with event strategies and timelines.
Collaborate with owned media, PR, Sponsorship, Production, and Programming teams to ensure cohesive campaign execution.
Oversee the creation of engaging marketing assets, ensuring all content aligns with event branding and overall brand standards.
Track metrics, collect data, conduct analysis, and prepare detailed post-event reports for partners.
Work with the AIG team to provide data for learning and measurement plans.
Collaborate with cross-functional teams and external vendors to ensure seamless event execution.
Provide regular updates to the director regarding campaign progress and performance.
Demonstrate support and understanding of journalistic independence and the company's mission.

Requirements

5+ years of experience in event marketing or related marketing roles.
Experience with digital marketing strategies and tactics.
Experience with attendee registration systems and event technology platforms.

Nice to Have

Bachelor's degree in marketing, communications, or a related field.
Experience in the media or events industry.
Knowledge of social media management and analytics tools.
Experience with CRM systems.

Qualifications

Bachelor's degree in marketing, communications, or a related field.

Benefits & Perks

Hourly rate of $63.17-$65.94 USD.

Working at The New York Times

The New York Times Company is committed to being the world's best source of independent, reliable, and quality journalism. It embraces a diverse workforce with a broad range of backgrounds and experiences, encourages applications from all backgrounds, and is an Equal Opportunity Employer. The company emphasizes a commitment to journalistic independence, integrity, and a mission to seek the truth and help people understand the world.

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