Manager, Marketing and Audience Development - Temp

About the Role

Key Responsibilities

• Implement and monitor efficient registration systems, handling attendee registration and managing queries.
• Develop strategies to engage attendees pre, during, and post-event, gathering feedback to enhance future event marketing and audience development.
• Manage virtual platforms, event apps, or live-streaming services in partnership with the production team.
• Oversee strategies for the event digital businesses, including event landing pages, YouTube, LinkedIn, and social media in collaboration with NYT social teams.
• Provide on-site support, assisting with logistics and attendee engagement during events.
• Work with agencies who manage tech platforms used for the events.
• Implement marketing and promotional campaigns across multiple channels, including digital, social, email, and content marketing, with event strategies and timelines.
• Collaborate with owned media, PR, Sponsorship, Production, and Programming teams to ensure cohesive campaign execution.
• Oversee the creation of engaging marketing assets, ensuring all content aligns with event branding and overall brand standards.
• Track metrics, collect data, conduct analysis, and prepare detailed post-event reports for partners.
• Work with the AIG team to provide data for learning and measurement plans.
• Collaborate with cross-functional teams and external vendors to ensure seamless event execution.
• Provide regular updates to the director regarding campaign progress and performance.
• Demonstrate support and understanding of journalistic independence and the company's mission.

Requirements

• 5+ years of experience in event marketing or related marketing roles.
• Experience with digital marketing strategies and tactics.
• Experience with attendee registration systems and event technology platforms.

Nice to Have

• Bachelor's degree in marketing, communications, or a related field.
• Experience in the media or events industry.
• Knowledge of social media management and analytics tools.
• Experience with CRM systems.

Qualifications

• Bachelor's degree in marketing, communications, or a related field.

Benefits & Perks

• Hourly rate of $63.17-$65.94 USD.