Manager, Marketing Operations and Analytics

Informa

New York, NY

Full Time

Senior

2 days ago

Job Description

About the Role

This position is open to candidates based in the Boston, New York City, Washington D.C. and Portland areas. We're looking for a Manager, Marketing Operations and Analytics to join our team and help shape the future of an expanding GTM with business insights and scaled operations. As the Manager, Marketing Operations and Analytics, you will oversee reporting and analytics, manage complex projects across the Corporate Marketing team, and own third-party vendor relationships. You will collaborate with marketers, designers, and sales operations to implement and scale crucial strategies that deliver measurable results for multiple brands. In the near-term, this also includes helping manage a marketing automation platform migration. As a member of the Corporate Marketing team, you will be empowered to do this independently, and where appropriate, you will receive plenty of help and support.

Key Responsibilities

Manage the project roadmap for the Marketing Operations team
Provide top-notch quality assurance on outgoing deliverables
Monitor and analyze campaign performance metrics to measure success and identify areas for improvement
Oversee and help optimize operational processes to maximize for effectiveness and efficiency
Lead and maintain the Marketo platform, ensuring seamless integration with other marketing and CRM systems, such as Salesforce
Develop and optimize marketing campaign processes to increase scale, drive efficiency and conversions through data-driven insights and integrated tech-stack, including developing nurture campaigns aligned to firm priorities for lead generation
Provide ad-hoc support related to diagnostics, troubleshooting, or enhancement of marketing programs
Identify opportunities for growth and development within the team to support long-term success
Mentor and support team members on marketing automation best practices, Marketo usage, and quality control of the database
Generate regular reports on marketing activities, providing insights and recommendations to senior management
Develop knowledge of our core product offerings, audience selection, marketing tactics, and clients

Requirements

Experience managing marketing operations and analytics functions
Strong project management skills, including managing roadmaps and deliverables
Experience with marketing automation platforms, particularly Marketo
Familiarity with CRM systems such as Salesforce
Ability to analyze campaign performance metrics and derive actionable insights
Experience in process optimization and technology integration within marketing functions
Leadership skills to mentor and develop team members
Excellent communication skills for reporting and collaboration