Manager, Marketing Planning And Strategy - External Marketing, Owned Media

About the Role

Key Responsibilities

• Own day-to-day execution of Walmart Marketplace's organic social presence, including scheduling, publishing, QA, tagging, and performance reporting.
• Coordinate publishing timelines and delivery across Marketplace blog and site content, partnering with content, lifecycle marketing, and creative teams.
• Build and maintain standard operating procedures (SOPs) for social, blog, and site surfaces to ensure consistency, quality, and timely execution.
• Partner with the Content Marketing Manager to ensure alignment with Marketplace's brand narrative, key messaging and editorial content priorities.
• Collaborate with Lifecycle Marketing to ensure owned channels support key seller moments, from acquisition to growth.
• Track and report on performance across all surfaces, surface insights, and recommend optimizations to improve acquisition and effectiveness.
• Support testing initiatives to improve content format, timing, and channel strategy based on performance learnings.
• Contribute to team planning and stakeholder updates by providing clear, actionable insights on owned channel health and performance.

Requirements

• 3-5 years of experience in social media, digital marketing, or content operations, ideally in a B2B or SaaS. Brand-direct and agency experience preferred.
• Hands-on experience managing and publishing organic social content across channels like LinkedIn, Meta, Instagram, and others.
• Strong project coordination skills and the ability to manage timelines across multiple work-streams.
• Experience developing and maintaining marketing workflows or SOPs.
• Strong analytical and reporting skills, with the ability to translate metrics into actionable insights.
• Collaborative and proactive communicator, comfortable working across marketing, content, and business teams.
• Passion for building programs that support entrepreneurial growth and create value for sellers.

Nice to Have

• Masters in Business Administration
• Experience in marketing or related field

Qualifications

• Bachelor's degree in Business, Marketing, Communications, or related field and 1 year's experience in marketing or related field
• OR 5 years' experience in marketing or related field

Benefits & Perks

• Competitive pay with performance-based bonus awards
• Health benefits including medical, vision, and dental coverage
• Financial benefits such as 401(k), stock purchase, and company-paid life insurance
• Paid time off including PTO, sick leave, parental leave, family care leave, bereavement, jury duty, and voting
• Other benefits like short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement
• PTO and PPTO for vacation, sick leave, holidays, or other purposes
• Live Better U education benefit program covering tuition, books, and fees