Manager - Media

Wendy's

Dublin, OH

Full Time

Senior

88k-154k

13 days ago

Job Description

About the Role

The Media Manager will be responsible for leading and executing media strategy to enhance brand awareness, drive customer engagement, and support broader marketing efforts. The ideal candidate will have a strong background in media planning and buying, a deep understanding of the media landscape, and a passion for innovative marketing solutions. This role involves developing and engaging an ecosystem of external storytellers to support key campaigns, brand moments, partnerships, products, and promotions that each support the brand's growth objectives. The position supports strategic planning and development of Wendy's social, digital, and data-led media campaigns, maintaining existing partnerships and cultivating new vendor relationships to expand marketing efforts.

Key Responsibilities

Directs and implements the social, digital, and data-led media creative strategy and investment in collaboration with internal teams, agency partners, and external partners.
Enhance brand and product awareness through culturally relevant, innovative, and/or data-lead initiatives to result in business and audience growth.
Build and evolve platform strategies by maintaining and building vendor relationships and fostering a deep understanding of the marketplace.
Recommends selection of creator and talent relationships across various industries such as music, entertainment, and sports to amplify brand messaging and assists creative team in execution.
Manages agency creative teams to optimize campaigns and strategies.

Requirements

Bachelor's Degree; Preferred major: Advertising, Communications, Marketing/PR.
7+ years social marketing experience, including an understanding and familiarity with all major social platforms and 1P & 3P data usage in media.
Experience working inside a creative agency, or experience managing creative agency resources.
Highly organized and strong project management skills with the ability to manage multiple campaigns and priorities simultaneously.
Strong written, oral and visual communication skills.
Disciplined in execution, problem-solving and thinks with a consumer-first mindset.

Nice to Have

Experience managing vendor relationships and cultivating new partnerships.
Knowledge of digital, social, and data-enabled media marketplace, opportunities, and competitive activity.

Qualifications

Educational background with a Bachelor's Degree, preferably in Advertising, Communications, or Marketing/PR.
7+ years of experience in social marketing.

Benefits & Perks

Wide array of benefits including parental leave, free EAP sessions, company 401k match, and other offerings.
Pay range: $88,000 - $154,000 annually with a target bonus of 20% of annualized base salary.
Eligible for benefits as detailed on www.wendysbenefits.com.

Working at Wendy's

Wendy's culture emphasizes openness, flexibility, and inclusiveness, allowing everybody to flourish in their own way. The company values quality, innovation, and a consumer-first mindset, supporting employees and fostering a collaborative environment.

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