Manager Media Strategy

About the Role

Key Responsibilities

• Lead data-driven media strategies from planning to execution with a holistic media perspective to achieve business goals, including establishing KPIs and ensuring optimal media investment, audience strategy, customer journeys, channel mix, and flighting.
• Build plans with an audience-first mentality to develop segmentation strategies and multi-channel customer journeys.
• Manage partnerships with agencies and vendors to build comprehensive plans and provide best-in-class media solutions and innovation opportunities.
• Manage the day-to-day with agencies to deliver on time and on budget.
• Accurately forecast annual, quarterly, monthly, and weekly spend and revenue streams.
• Define and manage media budgets across numerous campaigns, finding efficiencies and improving organization and prioritization of campaigns in flight.
• Partner with cross-functional teams to ensure integrated plans across paid, owned, earned media channels.
• Partner closely with Analytics team to determine how to best measure, track, and report total media performance, including contribution to Marketing Mix Modeling (MMM).
• Develop learning agendas, test & learn initiatives with key hypotheses, measurement plans, reporting, optimizations, and actionable insights.

Requirements

• Bachelor's degree in marketing or related field or equivalent combination of education and experience.
• 5+ years of experience developing and executing integrated media strategies across traditional and digital channels.
• Deep understanding of the media landscape and media consumption habits.
• Exceptional communication and collaboration skills with internal stakeholders, media agencies, and external media partners.
• Ability to manage competing priorities across functions and influence resource allocation aligned with business and strategic goals.
• Knowledge of Microsoft Excel, Word, SharePoint, and PowerPoint.
• Ability to work independently.
• Strong and effective presentation skills.
• Detail-oriented with the ability to proof own work.
• Adaptable to shifting priorities, demands, and timelines, with strong analytical and problem-solving skills.

Nice to Have

• Experience with Marketing Mix Modeling (MMM).
• Experience managing media budgets and forecasts.
• Experience working with cross-functional teams in a fast-paced environment.

Qualifications

• Educational background in marketing or related field, or equivalent experience.
• Minimum of 5 years of experience in media strategy and execution.

Benefits & Perks

• Full-time positions are eligible for paid time off, health, dental, vision, life, and disability benefits.
• Part-time positions are eligible for dental, vision, life, and disability benefits.
• Salary range of $88,200.00 - $130,000.00 per year with potential additional compensation through bonus plan.