Manager Media Strategy

About the Role

Key Responsibilities

• Understand the Retail Media landscape, the changing needs of the CPG community, and shifting consumer sentiment and behaviors.
• Lead media planning, execution, and measurement to deliver a holistic media perspective to brand partners for key moments.
• Lead compilation of insights and data points for seasonal and enterprise moments to inform UB Media pitch decks.
• Work closely with agency partners to build comprehensive plans and provide best-in-class digital media solutions for seasonal and enterprise moments.
• Collaborate with internal and agency teams on innovation, including driving new ad solutions from market feedback and positioning these solutions.
• Partner with the core media team to identify opportunities across Ulta Beauty marketing and UB Media.
• Execute comprehensive media strategies and be accountable for high-caliber output and operational excellence.
• Educate team and key stakeholders in media and marketing best practices.

Requirements

• Bachelor's degree in media, marketing, business, or related field.
• 6+ years of experience developing integrated media plans with an emphasis on social and digital channels.
• 3+ years of experience working with or at Retail Media Networks.
• Deep understanding of the media landscape, media consumption, and how to connect media strategies with digital and social activation channels.
• Ability to manage multiple priorities from different parts of the business.
• Experience motivating partner teams towards shared goals, anticipating channel needs, and evaluating performance results.
• Strong analytics skills with data and measurement, and ability to extract relevant and actionable insights.
• Strong communication skills, written and verbal.
• Experience working in matrixed organization settings, collaborating with cross-functional teams and managing/influencing external agency partners.
• Proficient in Microsoft suite of products.

Nice to Have

• None explicitly specified in the description.

Qualifications

• Bachelor's degree in media, marketing, business, or related field.

Benefits & Perks

• Full-time positions are eligible for paid time off, health, dental, vision, life and disability benefits.
• Part-time positions are eligible for dental, vision, life, and disability benefits.
• Salary range from $88,200 to $120,000 per year with potential for additional compensation through bonuses.
• Additional benefits details available at https://learn.bswift.com/ulta.