Manager of Digital Campaign Strategy - Disputes

About the Role

Key Responsibilities

• Develops and executes digital marketing strategies for the Disputes practice groups, aligning with firm-wide and industry-specific goals.
• Manages integrated digital campaigns, including thought leadership promotion, social media engagement, paid media, and email marketing to support business development initiatives.
• Collaborates with marketing team, attorneys, and subject matter experts to create compelling content, including articles, white papers, infographics, and video content, ensuring consistency in messaging and voice.
• Manages website content strategy for the Disputes practice groups, working with the marketing and web teams to enhance visibility, improve SEO, and drive engagement.
• Leverages analytics and performance data to measure campaign effectiveness, provide insights, and optimize strategies based on key performance indicators (KPIs).
• Works closely with PR and communications teams to amplify media coverage and integrate digital strategies with broader communications efforts.
• Manages paid media campaigns, including LinkedIn, Google Ads, and other digital advertising platforms, ensuring alignment with marketing goals and budget.
• Supports reporting to senior leadership on campaign performance, key insights, and recommendations.
• Supports attorney engagement on digital platforms, providing guidance on LinkedIn strategies, personal branding, and content sharing best practices.
• Collaborates with external vendors and agencies for content development, paid media execution, and digital optimization.
• Manages project timelines and budgets, tracking ROI and performance metrics.
• Stays current on industry trends, emerging technologies, and best practices in digital marketing.

Requirements

• Minimum of 6 years' marketing, business development, or communications experience, preferably in the legal industry or large professional services organization.
• Bachelor's Degree in Marketing, Communications, Business Administration, or a similar field.
• Knowledge of marketing technology platforms and tools, including digital advertising, CRM, marketing automation, content management, and analytics.
• Strong project management skills and ability to multi-task in a fast-paced environment.
• Excellent communication skills, both verbal and written.
• Ability to work under pressure and manage competing demands.
• Experience in managing digital campaigns and content creation.

Nice to Have

• Management-level experience with a customer service focus.
• Experience working with attorneys or in a legal or professional services environment.
• Familiarity with SEO best practices and website content management.

Qualifications

• Bachelor's Degree in Marketing, Communications, Business Administration or similar.

Benefits & Perks

• Potential for hybrid work arrangement of remote and in-office work.
• Opportunities for career growth and meaningful work.