Manager of Market Intelligence

About the Role

Key Responsibilities

• Gather market data to provide written and verbal analysis including presentations and reports used to impact strategy on PulteGroup's community positioning.
• Monitor competitive activity for active and future projects.
• Complete regular competitive market analyses to influence current and future community positioning.
• Manage market positioning studies (feasibilities) for all potential land transactions.
• Analyze market demographics to identify consumer group preferences and trends.
• Conduct in-depth fieldwork to understand market dynamics, the competitive environment, consumer preferences, and submarket perceptions.
• Coordinate Del Webb Site Validation studies with the Market Research team.
• Collaborate with cross-functional teams such as land acquisition, sales, finance, and procurement.
• Communicate market dynamics to Division leadership.
• Contribute to and manage the annual strategic planning process.
• Perform other duties as assigned.

Requirements

• Minimum Bachelor's Degree or equivalent.
• At least 5 years of experience in competitive assessments, market evaluations, or consumer research within the homebuilding or similar industry.
• Demonstrated confidence in influencing others with data.
• Highly analytical with the ability to translate raw data into meaningful insights.
• Solid project management capabilities with cross-functional collaboration skills.
• Creativity in problem-solving and devising solutions.
• Deep understanding of consumer segmentation.
• High proficiency in Microsoft Office (Word, Excel, PowerPoint, Outlook).
• Strong written and verbal communication skills with a direct, tactful style and good listening skills.
• Willingness to travel, estimated between 5% and 30%.
• Home building experience and local market knowledge are a plus.

Nice to Have

• Home building experience.
• Local market knowledge.

Qualifications

• Bachelor's Degree or equivalent.
• Minimum 5 years of relevant industry experience.