Manager Paid Advertising - Digital Marketing

About the Role

Key Responsibilities

• Monitor and support the performance of media advertising plans and strategy optimization through thoughtful and actionable recommendations to support regional goals and targets to deliver ROI.
• Leverage deep knowledge of digital media advertising channels and results across tactics to draw insights for optimizations.
• Lead strategy end-to-end process execution, and implementation of entire initiatives with an eye toward continuous improvement.
• Synthesize data and analysis of reporting to support forward-looking media planning.
• Maintain expert-level knowledge of SEM, PPC, Display, Programmatic paid conversion channels, and deliver successful results.
• Contribute as part of a global media and advertising marketing team, sharing insights, best practices, and understanding digital marketing trends across regions.
• Keep up with the latest digital media advertising trends across platforms and media publishers.
• Utilize tools such as GA4, Google Looker Studio, Tableau, Power BI for analytics and reporting.
• Collaborate with internal and external partners to align strategies, messages, creatives, and key metrics.
• Manage weekly, monthly, and quarterly reporting for leadership, measurement, and analytics.
• Run campaign tests, analyze data, and leverage insights for optimization across channels and tactics.
• Develop clear performance reports and communicate findings and recommendations to senior leadership and team members.

Requirements

• Bachelor's in Marketing preferred or relevant area of education.
• 3-5 years' experience in Digital Media or Media Advertising; agency experience preferred.
• Moderate to expert proficiency in media buying and planning.
• Strong paid advertising platform knowledge including Google Analytics GA4, AdWords-SA360, DV360, Meta, Microsoft, TikTok.
• Experience analyzing media performance data full funnel KPIs across channels.
• Experience working with Brand lift, Search Lift, Conversion Lift, Reach & Frequency reports is a plus.
• Highly analytical with experience in campaign reporting and attribution models.
• Strong project management, organizational, and communication skills.
• Proficiency in MS Office, especially Excel.
• Ability to collaborate across functions and locations, influence stakeholders, and demonstrate initiative.
• Results-driven with the ability to work under tight deadlines and in ambiguous situations.
• Excellent verbal and written communication skills, with attention to detail.

Nice to Have

• Experience with industry insights and sharing best practices.
• Knowledge of current market trends, tactics, and concepts in digital advertising.

Benefits & Perks

• Up to 40% off the base rate of any standard Hertz Rental.
• Paid Time Off.
• Medical, Dental & Vision plan options.
• Retirement programs, including 401(k) employer matching.
• Paid Parental Leave & Adoption Assistance.
• Employee Assistance Program for employees & family.
• Educational Reimbursement & Discounts.
• Voluntary Insurance Programs - Pet, Legal/Identity Theft, Critical Illness.
• Perks & Discounts - Theme Park Tickets, Gym Discounts & more.