Manager, Paid Media Planning & Strategy

Rippling

San Francisco, CA

Full Time

Senior

126k-221k

4 days ago

Job Description

About the Role

The Manager, Paid Media Planning & Strategy at Rippling is responsible for leading the company's paid social and programmatic marketing efforts. This role involves building, coaching, and managing a team of top-tier marketers to generate high-quality leads and build pipeline across multiple digital paid channels. The position requires close cross-functional collaboration with creative, content, growth, analytics, marketing operations, and GTM teams to drive growth and revenue, especially as Rippling scales towards and beyond $1B ARR. Based in San Francisco, CA, Rippling offers a unified platform for HR, IT, and Finance management, with a focus on innovation, growth, and a collaborative work environment.

Key Responsibilities

Manage 9-figure annual budgets efficiently by working with channel owners and growth leaders to optimize and deploy marketing dollars.
Establish the structure and processes to operate a centralized worldwide marketing team and coordinate tactical placements with strategic messaging.
Collaborate cross-functionally to build and iterate on the most effective marketing mix.
Partner with growth, content, and analytics teams to share learnings, brainstorm, and report on results.
Create a measurement ecosystem with analytics to track KPIs throughout the funnel and maximize ROI.
Own reallocation efforts of marketing budgets based on campaign performance and success metrics.
Work with internal growth leaders to align strategies and audiences across the marketing stack.
Coordinate with external media providers to secure optimal placements in TV, Video, Podcast, and OOH channels and optimize impact.

Requirements

5+ years of experience in digital, programmatic, TV, and OOH media buying strategy.
Proven success in planning and optimizing cross-platform campaigns that deliver measurable performance.
Proficiency in Meta Ads Manager, Google Ads, YouTube, TikTok Ads, and display DSPs.
Experience with Linear Media buying strategy and metrics, and familiarity with CTV platforms such as Tatari or MNTN.
Ability to approach OOH with a performance marketing mindset.
Experience collaborating with growth, marketing, creative, and finance teams.
Platform fluency in Meta Ads Manager, Google Ads, LinkedIn Ads, and understanding platform nuances.
Strong communication skills and ability to analyze large data sets to inform strategies.
Deep understanding of measurement and attribution, with experience in Marketing Mix Modeling (MMM) a plus.
BS/BA or equivalent work experience.

Nice to Have

Experience working with Marketing Mix Modeling (MMM).

Qualifications

Bachelor of Science or equivalent work experience.

Benefits & Perks

Competitive salary plus benefits and equity.
In-office work environment with a preference for at least three days a week in-office for employees within a defined radius.
Support for diversity and inclusion, with accommodations available for candidates with disabilities.

Working at Rippling

Rippling values a collaborative work environment and fosters a culture of innovation and growth. The company emphasizes diversity and inclusion, and is committed to building a workforce that reflects these values. They prioritize candidate safety and provide reasonable accommodations for candidates with disabilities during the hiring process.

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