Manager, Paid Media Planning & Strategy

Rippling

New York, NY

Full Time

Senior

1 day ago

Job Description

About the Role

Rippling gives businesses one place to run HR, IT, and Finance. It brings together all of the workforce systems that are normally scattered across a company, like payroll, expenses, benefits, and computers. For the first time ever, you can manage and automate every part of the employee lifecycle in a single system. Based in San Francisco, CA, Rippling has raised $1.4B+ from top investors and was named one of America's best startup employers by Forbes. We prioritize candidate safety, and all official communication will only be sent from @Rippling.com addresses. The role involves building a demand generation engine to drive growth across multiple product lines, buyer segments, and personas, including leading paid social and programmatic marketing teams, partnering cross-functionally with creative, content, growth, analytics, marketing operations, and GTM teams, and optimizing marketing budgets and strategies to maximize ROI.

Key Responsibilities

Manage 9-figure annual budgets efficiently by working with channel owners and growth leaders to optimize and deploy marketing dollars.
Establish the structure and processes to operate a centralized worldwide marketing team and coordinate placements and strategies with the right messaging and moments.
Collaborate cross-functionally to build and iterate on the most optimal marketing mix, sharing learnings, brainstorming, and reporting results with growth, content, and studio stakeholders.
Partner with analytics to create a measurement ecosystem that tracks leading indicators and KPIs throughout the funnel to maximize ROI.
Own reallocation efforts of the marketing mix based on successes and failures, ensuring efficient budget deployment and maximizing ROI outputs.
Work with internal growth leaders to align strategies and audiences across the marketing stack.
Coordinate with external media providers to secure optimal placements in TV, Video, Podcast & OOH channels and optimize impact.

Requirements

5+ years of experience in digital, programmatic, TV & OOH media buying strategy.
Demonstrated success in planning and optimizing cross-platform campaigns that drive measurable performance.
Proficiency in Meta Ads Manager, Google Ads, YouTube, TikTok Ads, and display DSPs.
Proficiency in Linear Media buying strategy and metrics.
Familiarity with CTV platforms such as Tatari or MNTN.
Ability to approach OOH media with the same performance marketing mindset.
Experience collaborating with growth, marketing, creative, and finance teams.
Platform fluency in Meta Ads Manager, Google Ads, LinkedIn Ads, with understanding of platform nuances.
Audience-centric approach with the ability to meet people where they are with the right message at the right time across platforms and DMAs.
Strong communication skills, capable of clearly articulating ideas to team members and executives.
Confidence analyzing large data sets and using findings to develop and execute strategies.
Deep understanding of measurement and attribution, with experience in Marketing Mix Modeling (MMM) a plus.
BS/BA or equivalent work experience.

Nice to Have

Experience working with Marketing Mix Modeling (MMM).

Qualifications

BS/BA or equivalent work experience

Benefits & Perks

Competitive salary
Benefits
Equity

Working at Rippling

Rippling highly values having employees working in-office to foster a collaborative work environment and company culture. They are committed to building a diverse and inclusive workforce, providing reasonable accommodations for candidates with disabilities, and maintaining a strong emphasis on safety and collaboration.

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