Manager, Personalization Strategy

About the Role

Key Responsibilities

• Help drive demand creation by creating brand awareness activities for internal associates
• Lead and support cross-functional project teams to manage and execute high value initiatives, special projects and requests for Marketing and Business leaders
• Manage online and offline marketing programs throughout the project lifecycle; including discovery and initial assessment, program definition, negotiation of key partnerships, development of creative, program launch, measurement and reporting that supports execution of the planning and activation process
• Design and conduct analysis to evaluate customer and market landscapes, competitors, and current business strategies to build an enterprise brand strategy and channel communications plan consistent with our multi-channel marketing strategies

Requirements

• Must be eighteen years of age or older
• Must be legally permitted to work in the United States
• Excellent written and verbal communication skills
• A minimum of 5+ years' experience in marketing, communications, or media planning, either at another company or at a media/advertising agency
• The ability to link business goals to communication strategies and creative concepts
• A strong formal and informed advocate of brand communications strategies and tactics, particularly to internal stakeholders
• A high interest in developments in technology and media that can affect brand communications, and the ability to communicate and advocate to all relevant brand constituencies how these developments can change the competitive and media landscape
• Must be able to manage multiple internal and external partnerships and coalesce them into a united front supporting key brand initiatives
• The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job

Nice to Have

• No additional education

Qualifications

• Minimum Years of Work Experience: 0
• Preferred Years of Work Experience: No additional years of experience
• Minimum Leadership Experience: None
• Preferred Leadership Experience: None
• Certifications: None