Manager. Product Marketing

About the Role

Key Responsibilities

• Bring Tatcha's product stories to life by crafting meaningful narratives that honor the brand's heritage and resonate with consumers.
• Partner closely with the Director to synthesize consumer insights, sales data, competitive analysis, and global feedback to inform product portfolio strategy and lead product development from ideation to launch.
• Identify opportunities to reignite excitement for existing products, driving sustained consumer engagement and brand relevance.
• Work cross-functionally with Product Development, Packaging, R D, Creative, and Operations to deliver innovations from concept to consumer.
• Develop timely, detailed marketing briefs for all new product and sampling initiatives, ensuring stakeholder alignment.
• Lead the development of promotional product programs to support sales channels and go-to-market strategies.
• Proactively address developmental and operational challenges throughout the product launch process.
• Conduct detailed pricing analyses and make strategic SRP recommendations for core, new, and limited-edition launches.
• Manage cost of goods for product launches and identify opportunities for cost efficiencies.
• Collaborate with Sales and Demand Planning to provide volume projections and support global forecasting.
• Partner with global retailers and regional teams to ensure product strategies are executed and business objectives are achieved.
• Develop and distribute launch toolkits and communications for global markets, including launch calendars, pricing, product positioning, and strategic guidance.
• Support the development of key presentations for leadership meetings, global strategy sessions, and product reviews.

Requirements

• 6+ years of experience in Product Marketing preferably within prestige beauty industry, focused on skincare, leading the process end to end.
• Bachelor's degree; MBA a plus.
• Consumer-obsessed with a passion for uncovering unmet needs and crafting product stories that emotionally connect.
• Advanced Excel skills.
• Thriving in a fast-paced, evolving environment with an agile and self-driven mindset.
• A strategic and analytical thinker with strong quantitative skills and the ability to translate data into actionable strategies.
• Highly collaborative and able to inspire cross-functional partners, earning alignment and support for key initiatives.
• Results-oriented with a focus on delivering growth while upholding brand integrity.
• Culturally aware, with the ability to understand market nuances and local consumer needs.
• Creative and future-focused, with a natural intuition for emerging trends.
• Strong business acumen, capable of synthesizing data to make consumer-centric decisions.
• Experience with building a product pipeline and seeing products through from concept, development, and go-to-market.
• Must be based in the San Francisco Bay Area and work a hybrid schedule (in-office two days per week).

Nice to Have

• MBA degree.

Qualifications

• Bachelor's degree in a relevant field.

Benefits & Perks

• Expected base salary range of $120,000 to $130,000, determined by experience, skills, education, location, and budget.
• Participation in the company discretionary bonus plan based on personal performance and company results.
• Comprehensive benefits package including medical, dental, vision, life, accident, critical illness, and disability insurance.
• Retirement savings plans and company match.
• Paid family leave, education programs, paid time off, and holidays.