Manager, Product Marketing

Fanatics

New York, NY

Full Time

Senior

108k-134k

14 days ago

Job Description

About the Role

Fanatics Collectibles is looking for a Brand Marketing Manager based in New York for our growing Marketing team. We're searching for a candidate who can manage the successful execution of day-to-day marketing initiatives and ongoing projects across multiple sports including WWE, UFC, MLS, and Tennis. As part of the Brand & Product Marketing team, you will collaborate across Product Development, Creative, Athlete Marketing, Digital, Social, Communications, and Commercial teams to deliver best-in-class campaigns that drive awareness, engagement, and sales. You'll also serve as the day-to-day marketing point of contact for licensors, ensuring alignment on strategies and unlocking impactful co-marketing opportunities. This role is ideal for someone who combines strategic thinking with flawless execution — and who's passionate about building unforgettable experiences for collectors.

Key Responsibilities

Be the eyes, ears, and voice of current and future collectors, applying an understanding of insights, demographics, and psychographics to develop and influence marketing programs.
Managing the annual marketing calendar, ensuring visibility and alignment across internal teams and external partners.
Build & lead marketing plan and executions that increase awareness and purchase.
Collaborating cross-functionally with Product, Social, Content, Communications, Trade, Athlete and Performance Marketing teams to ensure seamless execution across verticals.
Lead ongoing meetings with licensors to track and align on marketing support plans.
Ensure all marketing efforts are implemented following appropriate guidelines.
Monitor campaign performance and communicate findings internally via recap decks.
Contribute to operational excellence by maintaining campaign trackers, presentation templates, and other shared resources.
Live the Marketing standards (sense of urgency, attention to detail, innovation, calculated risk-taking, and integrity) and lead by example.

Requirements

5-7 years of experience within a brand or integrated marketing team, or within an account management/strategy role within a marketing agency.
Strong project management skills with the ability to juggle multiple priorities in a fast-paced environment.
Exceptional communication and collaboration skills; comfortable influencing stakeholders at all levels.
Self-motivated and highly organized to support day-to-day evolving tasks and projects within a team and independently.
Passionate about sports - in particular UFC, WWE, MLS, and Tennis (knowledge of the trading card and collectibles space is a plus).
Proficient in Microsoft Office with the ability to create compelling and informative presentations.
Degree in Marketing or related discipline preferred.