Manager, Product Marketing

About the Role

Key Responsibilities

• Conduct research to identify and understand target audiences, market trends, and the competitive landscape.
• Plan, coordinate, and oversee in-depth market research.
• Develop clear, compelling product messaging that resonates with target audiences.
• Create value propositions, product briefs, and business development materials to ensure effective market positioning.
• Develop plans for introducing products to the market, including messaging, positioning, and promotional tactics.
• Coordinate cross-functional teams to ensure alignment and successful execution of go-to-market strategies.
• Equip regional and product teams with tools and training, including product demos, pitch decks, FAQ documents, product literature, videos, and objection-handling guides.
• Work with creative teams to develop content such as case studies, white papers, webinars, thought leadership pieces, videos, and web content.
• Partner with product stakeholders to understand the product lifecycle and manage the process of product launches and releases.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 3+ years of experience in product marketing, preferably in technology, transportation, public sector, or smart mobility.
• Experience launching successful products and campaigns from concept to execution.
• Strong understanding of the product lifecycle and marketing strategies at each stage.
• Excellent written and verbal communication skills with the ability to create persuasive content.
• Ability to translate complex product features into customer-centric benefits and value propositions.
• Experience in conducting market research, analyzing customer needs, and interpreting data.
• Strong collaboration skills to work effectively across teams including product management, sales, and marketing.
• Experience with CRM platforms (like HubSpot).
• Self-motivated, results-oriented, and capable of managing multiple projects in a fast-paced environment.
• Knowledge of digital marketing, SEO, content marketing, and social media strategies is a plus.

Nice to Have

• Knowledge of digital marketing, SEO, content marketing, and social media strategies.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field.