Manager Product Marketing - Basketball Footwear

adidas

Los Angeles, CA

Full Time

Mid Level

95k-130k

22 days ago

Job Description

About the Role

The Manager Product Marketing - Basketball Footwear at Adidas is responsible for bringing consumer and sport insights into product concepts, executing the Performance Basketball category direction, and collaborating with creation functions to deliver innovative product ranges. The role involves managing seasonal footwear range direction, developing strategies to grow the business, and working cross-functionally to ensure efficient product creation and market success. Based in Los Angeles, CA, this full-time position emphasizes a strong understanding of the product creation process, market trends, and stakeholder collaboration within a dynamic, sport-focused environment.

Key Responsibilities

Proactively manage seasonal footwear range direction which includes signature and inline footwear
Propose a clear strategy for the range and how to grow the business
Show full understanding of the product creation process whilst managing all tasks within the given time frames, with special attention to speed to market and margin targets
Work within cross-functional teams and with interlinked departments to enable an efficient product creation process with an optimum product outcome
Actively analyse business, draw conclusions and propose action steps
Prepare and present ranges and business-related topics to relevant audiences using appropriate structure and content
Provide input for setting the Concept to Consumer (CtC) direction and implement it into relevant ranges in partnership with CtC counterparts
Work independently on projects and follow up on project development
Maintain strong relationships and ensure constant dialogue/feedback with business units, cross-functional teams, markets, and key retailers

Requirements

College degree, preferably in marketing, business, textile, or fashion
Minimum of 3-5 years of product marketing experience with APP, FTW, or ACC background
Experience in performance footwear preferred
Experience in trade, vertical retail business model, or sales is helpful
Fluent in English
Knowledge of respective product category
Strong analytical skills, solution-driven, and result-oriented
Ability to work independently and as part of a team
Excellent negotiation and stakeholder relationship skills
Ability to plan and prioritize effectively in a fast-paced environment
Willingness to travel
Passion for basketball, lifestyle, and fashion

Nice to Have

Experience with product information systems
Experience in sports marketing or athlete services
Understanding of the trade and retail business models

Qualifications

Bachelor's degree in business, marketing, textile, or fashion
3-5 years of product marketing experience
Experience in performance footwear and retail or sales preferred
Fluent in English
Proficiency in MS Office programs, especially PowerPoint and Excel

Benefits & Perks

Paid parental leave
Health savings account (HSA) or Flexible Spending Account (FSA)
AD&D insurance
Employee stock purchase plan
Paid holidays
Disability insurance
Dental and vision insurance
401(k) matching
Prescription drug coverage
Education assistance
Generous leave policies including 12 weeks of paid parental leave
Annual bonus based on performance
Flexible work policy with hybrid in-office and remote options

Working at adidas

At Adidas, the culture emphasizes a winning mindset built on behaviors such as courage, ownership, innovation, teamplay, integrity, and respect. The company champions diversity, equity, and inclusion, fostering a culture of belonging where everyone can perform at their best. Adidas values mental strength, collaboration, and a shared mindset to succeed while playing fair, and actively seeks to reflect the diversity of its consumers and communities in its workforce.

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