Manager, Product Marketing

PayPal

Chicago, IL

Full Time

Senior

101k-173k

4 days ago

Job Description

About the Role

The Manager, Product Marketing at PayPal is responsible for identifying global lifecycle BNPL (Buy Now Pay Later) opportunities, leading functional projects to enhance product positioning and marketing effectiveness, and supporting US and global teams in-market. The role involves collaborating with global stakeholders and cross-functional teams to analyze business trends, develop compelling messaging, and improve processes within the product marketing function, with a focus on re-engagement and effective communication of product value in each market.

Key Responsibilities

Lead cross-functional teams with design, engineering, and marketing counterparts to deliver product initiatives
Own and manage product roadmaps, prioritization, and discussions with stakeholders
Identify and quantify new opportunities based on market trends, customer needs, and research
Develop go-to-market strategies, including positioning, messaging, and value propositions for key products
Collaborate with teams to ensure consistent messaging and alignment across customer touchpoints
Coordinate product launches and marketing plans with Product, Sales, and Marketing teams
Advocate for customer needs and insights to guide product development and marketing strategies
Monitor competitors and industry trends to refine positioning and messaging
Measure the success of go-to-market initiatives and their impact on product adoption and revenue
Ensure legally approved messaging and guidance is developed and maintained across channels

Requirements

Minimum of 8 years of relevant work experience
Bachelor's degree or equivalent experience
Experience in product marketing, market research, and product strategy
Strong stakeholder engagement and cross-functional collaboration skills
Ability to develop and execute go-to-market strategies
Experience managing product roadmaps and prioritization
Excellent communication and leadership skills
Ability to analyze business trends and develop compelling messaging

Nice to Have

Experience with Buy Now Pay Later (BNPL) products
Experience leading global or multi-market product marketing initiatives
Knowledge of competitive analysis and process optimization

Qualifications

Bachelor's degree or equivalent experience
At least 8 years of relevant work experience

Benefits & Perks

Flexible work environment with a hybrid model (3 days in-office, 2 days remote)
Health, dental, vision, and life insurance
Employee stock options
Additional benefits detailed at https://www.paypalbenefits.com

Working at PayPal

PayPal is committed to building an equitable and inclusive global economy, fostering a workplace guided by core values of Inclusion, Innovation, Collaboration, and Wellness. The company emphasizes teamwork, diversity, and a sense of purpose and belonging, striving to create an environment where all employees feel accepted and valued.

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