Manager, Product Marketing

About the Role

Key Responsibilities

• Lead a team of two marketing specialists responsible for audience and tactical marketing strategy, project, vendor and budget management for key Panasonic Consumer Electronics categories including premium personal care and audio/entertainment.
• Work closely with product teams to understand category goals, audience targets, challenges and budgets, developing aligned B2C marketing strategies for each category/sub-category.
• Oversee the marketing budget for each category, ensuring funds are allocated efficiently and evaluating tactical breakdowns based on performance and market conditions.
• Align with customer insights and performance marketing teams to identify market and campaign trends, audience insights, and drive demand growth and sales.
• Collaborate with performance marketing team to identify and track keywords and demand trends, applying learnings to marketing strategies.
• Monitor, evaluate, and recommend new trends, partners, technology, platforms, and tools to enhance competitiveness and efficiency.
• Manage all paid marketing activations including advertising, social and influencer campaigns, events, sponsorships, and partnerships, ensuring timely and within-budget delivery.
• Oversee selection of agencies and partners, managing project briefs, proposals, negotiations, and vendor relationships.
• Manage organic social media efforts, working with content teams to drive content and creator strategies aligned with brand and category goals.
• Coordinate with content, creative, and PR teams to develop briefs and oversee content development, approval, and execution across assets and web experiences.
• Implement tracking tools like UTM's, hashtags, and keywords, working with BI teams to ensure data accuracy.
• Develop and maintain understanding of the competitive landscape, providing insights to differentiate Panasonic and meet customer needs.
• Collaborate with product, sales, insights, and brand teams to design go-to-market strategies for new product launches.
• Communicate marketing strategies, activities, and results internally and to HQ, using data-driven storytelling.
• Lead weekly meetings for alignment, manage project status and budgets via Monday.com, and develop monthly/quarterly reports on marketing activities.

Requirements

• 8+ years of experience in a B2C marketing role with direct budget management of $1MM+ and quantifiable performance achievements.
• Ability to develop and drive brand and marketing strategies using data and empathetic thinking.
• Proven skill in analyzing customer insights and campaign data, and communicating findings to leadership.
• Experience in a transformational environment requiring rapid, agile re-prioritization and cross-functional collaboration.
• Experience in a global organization is a plus.
• Strong results-orientation with clear objectives and KPIs, and ability to track performance.
• Exceptional communication and presentation skills, with ability to visually tell data-driven stories.
• Creative problem-solving skills and ability to learn quickly under pressure.
• Excellent time and project management skills, with the ability to prioritize work based on business objectives.
• Strong team player with openness to diverse perspectives and feedback.
• Extreme attention to detail and passion for data.
• Up-to-date knowledge of current cultural and social media trends.
• Hands-on experience with analytics and campaign setup within Meta Business Manager, Google Ads, social media, and retail ad platforms.
• Intermediate MS Office skills (Excel, Word, PowerPoint, Teams).
• Basic Photoshop skills (resizing, cropping, saving formats) preferred.
• Experience with Monday.com project management is a plus.
• Ability to travel up to 10%, including overnight and international travel.
• Ability to work outside of regular hours as needed.

Nice to Have

• Experience in a global organization.
• Basic Photoshop skills.
• Experience with Monday.com project management.

Qualifications

• 8+ years of experience in B2C marketing with direct budget management of $1MM+
• Demonstrated ability to develop and drive brand and marketing strategy
• Experience analyzing customer insights and campaign data
• Experience in a transformational environment and cross-functional collaboration
• Experience in a global organization is a plus

Benefits & Perks

• Competitive compensation package
• Comprehensive benefits
• Pet Insurance
• Paid Parental Care Leave
• Employee Referral Program
• Educational Assistance
• Flexible Work Program
• Volunteer time Off
• Casual Dress Code
• Total Well Being Program