Manager, Property Marketing - The Mall of Victor Valley

Macerich

Apple Valley, CA

Full Time

Senior

100k-125k

11 days ago

Job Description

About the Role

The Marketing Manager is responsible for leading the strategic marketing and business development efforts at a retail property to drive revenue, enhance the guest experience, and strengthen community and tenant relationships. The role involves developing and executing marketing plans, managing digital and traditional media, and fostering partnerships with tenants, local organizations, and civic groups. It also includes generating income through sponsorships and media sales, ensuring fiscal accountability, and aligning all initiatives with brand standards and company goals. The ideal candidate is a collaborative, results-driven professional with strong communication and relationship-building skills.

Key Responsibilities

Establish and maintain strong relationships with tenants, leasing, property teams, local media, non-profits, and civic organizations to enhance business success, community engagement, and property perception.
Collaborate with the property team to elevate the shopping experience through events, promotions, and advertising that align with Macerich brand standards.
Utilize market research and digital tools to create and implement a Common Area Business Plan (CABP) and other marketing strategies that drive NOI and customer engagement.
Show fiscal responsibility in all marketing efforts, ensuring measurable ROI and alignment with investor expectations.
Manage marketing communications through approved collateral, digital platforms, and social media, ensuring consistency with brand standards.
Implement and support company-wide cause branding and community initiatives at the property level.
Monitor and report property marketing performance and actively participate in senior leadership visits.
Actively solicit, negotiate, and implement advertising, sponsorship, and media sales opportunities with tenants and local businesses.
Ensure income projections are met and stay informed on industry trends to maintain competitive advantage.
Increase awareness of the Business Development program and other Macerich properties within the region.

Requirements

Bachelor's Degree required.
Minimum of 5 years in retail, marketing and/or shopping center experience.
Comprehensive understanding of business development, marketing and merchandising techniques.
Strong interpersonal and sales skills.
Flexibility in the work schedule, as needed.

Nice to Have

Experience with digital marketing tools and media sales.
Knowledge of retail industry trends and community engagement strategies.

Qualifications

Educational background: Bachelor's Degree

Benefits & Perks

Best-in-class benefits with affordable employee contribution levels
Paid time off, including vacation time, 12 paid holidays and 80 hours of sick time annually
401(k) match with immediate vesting
Ability to purchase company stock at a 15% discount
24 paid volunteer hours and employer charitable match
Employee Assistance Program
Career-development resources
Comprehensive wellness program including Calm Health and ClassPass memberships
Remote Fridays for Corporate offices and Forever Fridays for Retail Properties

Working at Macerich

Macerich values excellence, relationships, optimism, integrity, empowerment, and fun. The company emphasizes collaboration, a healthy work/life balance, and fostering a diverse workforce. In-person work is prioritized to build stronger connections and maintain a positive culture.

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