Manager, Public Relations & Social Strategy

About the Role

Key Responsibilities

• Identify key public relations contacts and opportunities
• Secure media placement in trade and business publications
• Build relationships and influence national and local media representatives, reporters, and editors
• Develop editorial content strategies based on industry events and consumer trends
• Research, draft, distribute, and pitch content to key media targets
• Execute frequent, engaging press releases from concept to completion
• Act as company representative, confidently speaking to media
• Communicate concisely and translate complex topics into lay language
• Create brand initiatives and campaigns on social media platforms
• Analyze and report on media results and establish improvements
• Stay informed on current events and industry changes to develop relevant content
• Develop and implement social media strategies to promote the brand and increase customer awareness

Requirements

• 5+ years in PR, marketing, agency, or relevant experience
• Bachelor's degree in Marketing, Communications, Public Relations, or equivalent
• 3+ years of social media management experience including video production and editing
• Experience with Cision, Meltwater, WordPress, Excel, Figma, and social scheduling apps is a plus
• Exceptional written and verbal communication skills
• Ability to identify topical and newsworthy topics and meet strict deadlines
• Self-motivated with the ability to work autonomously while maintaining a team approach
• Ability to handle constructive criticism and accept feedback

Nice to Have

• Experience using Cision, Meltwater, WordPress, Excel, Figma, and social scheduling apps

Qualifications

• Bachelor's degree (4-year degree)

Benefits & Perks

• Comprehensive benefit and total compensation packages
• Health/dental/vision/life/disability insurance
• FSA, HSA, and 401(k) accounts
• Paid time off benefits
• Eligible bonuses, equity, and commissions for some positions