Manager, Search Engine Marketing

About the Role

Key Responsibilities

• Oversee the performance and career development of 3-4 SEM Specialists.
• Work closely with external partners including external agencies, bidding tool providers, and vendor account management teams to ensure WSI stays at the forefront of testing and optimization and maximize DTC sales from Search and PLA programs.
• Develop the strategy and work with the team to implement tests, participate in alphas and betas, report out on results, and develop recommendations for rolling out learnings across all brands.
• Forge strong relationships with internal partners including CRM teams, Data Science and Tech teams to ensure the program aligns with brand strategies, to continually educate on SEM strategies, complete advanced analyses, and stay ahead of technology needs.
• Manage and optimize Google PLA campaigns and associated platforms such as Google Merchant Center and Product Feeds.
• Utilize SEM/PLA bid management platforms like Kenshoo, SA360, etc., and leverage Google Ads features including sitelinks, report generation, and campaign planning.
• Analyze large data sets from disparate sources and make strategic recommendations in collaboration with management.
• Manage search campaigns and keyword-related analytics to drive insights.

Requirements

• 4+ years experience in digital marketing with a focus on SEM/Shopping campaign management.
• Experience with SEM/PLA bid management platforms such as Kenshoo, SA360, etc.
• Experience with Google PLA campaigns and platforms including Google Merchant Center and Product Feeds.
• Strong MS Excel skills including vlookups, sumifs, pivot tables, etc.
• Experience with site analytics tools such as Adobe Analytics or Google Analytics.
• Experience with BI tools like Tableau, Domo, or PowerBI is desired.
• Experience analyzing large data sets and executing strategies based on findings.
• 1-2 years of people management experience onboarding, mentoring, and growing marketing teams is strongly desired.
• Excellent written and verbal communication skills.
• Bachelor's Degree or equivalent experience preferred.

Nice to Have

• Performance marketing experience working for a DTC brand and/or agency experience.

Qualifications

• Bachelor's Degree or equivalent experience.

Benefits & Perks

• A generous discount on all WSI brands.
• A 401(k) plan and other investment opportunities.
• Paid vacations, holidays, and time off to volunteer.
• Health benefits, dental and vision insurance, including same-sex domestic partner benefits.
• Tax-free commuter benefits.
• A wellness program supporting physical, financial, and emotional health.
• In-person and online learning opportunities through WSI University.
• Cross-brand and cross-function career opportunities.
• Resources for self-development including an advisor (mentor) program and career development workshops.