Manager Shopper Based Design

Bayer

Rogers, AR

Full Time

Senior

15 days ago

Job Description

About the Role

At Bayer, we are visionaries committed to solving the world's toughest challenges and striving for a world where 'Health for all Hunger for none' is a reality. We operate with energy, curiosity, and dedication, valuing diverse perspectives and continuous learning. This role involves actively participating in business planning, focusing on category management strategies, and leading initiatives to develop health and wellness solutions with key retailers, supporting Bayer's mission in consumer health.

Key Responsibilities

Actively participate in the continuous business planning process, focusing on category management strategies and initiatives
Plan, develop, and conduct platform presentations with Bayer customer and channel teams
Lead the team in adapting, selling, and executing health and wellness solutions with a focus on key retailers
Drive ongoing identification of customer and channel shopper insight issues and opportunities
Identify Bayer brand business opportunities based on retailer and shopper insights
Lead the development of category selling plans and influence planograms
Utilize customer POS data, syndicated data, and industry information for new opportunities
Conduct ongoing category reviews and analyses
Monitor and track competitive activity and new item performance
Develop a high-performing team, providing coaching and mentoring

Requirements

BS/BA degree or equivalent experience; MBA desirable
8+ years of progressive experience in Category Management, Sales, Trade Marketing, Brand Marketing, or Shopper Research in the consumer packaged goods industry
Direct selling experience is required
Strong working knowledge of the selling and category management process
Experience dealing with Field and HQ organizations
Ability to manage personnel through multi-task functions and multiple projects

Nice to Have

2-4 years of Field/HQ Category Management or Customer Marketing or Sales Strategy experience
Exposure to all trade classes
Excellent financial management skills to assess programs and cost investments versus results
Superior analytical ability with an understanding of impact
Excellent communication skills and ability to encourage innovation and risk-taking
Strong analytical skills and comfortability with digital programs and platforms, including MS Office skills
Thorough knowledge of digital strategy development, channels, and measurement/analytics
Experience owning L.O.B. budgets and results

Qualifications

Educational background including a BS/BA degree or equivalent; MBA desirable

Benefits & Perks

Bayer offers a wide variety of competitive compensation and benefits programs

Working at Bayer

Bayer values energy, curiosity, dedication, continuous learning, diversity, and innovation. The company is committed to making a real difference through science and fostering an inclusive environment that supports access and accommodations for individuals with disabilities.

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