Manager Social & Content Strategy

About the Role

Key Responsibilities

• Responsible for the planning and execution of all owned social strategy, content, and cultural activations.
• Evolve Cracker Barrel's presence across key social channels such as Instagram, TikTok, Facebook, and others to drive brand love and relevance among new audiences.
• Partner with Brand Experience and PR teams to build integrated campaigns that generate cultural moments from brief to execution.
• Manage the social media agency related to ongoing deliverables for the social media strategy.
• Provide thought leadership to motivate cross-functional partners and leadership through data-driven insights.
• Leverage understanding of internet culture to ensure content seamlessly integrates with platforms and connects with target audiences.
• Expand real-time content and influencer strategy through breakthrough moments and innovative audience touchpoints.
• Engage daily with internet culture and trends, maintaining a passion and profound understanding of the social media ecosystem.
• Provide clear and productive creative direction, and inspire creative teams through writing and strategic vision.
• Influence senior leadership and campaign teams with strategic insights.
• Track and analyze program and content results, applying learnings to optimize future projects.
• Partner with PR and corporate communication to manage social media PR crises, maintain brand image, and reinforce inclusive brand commentary.
• Manage direct reports.

Requirements

• Bachelor's degree in marketing, communications, public relations or similar field.
• 5+ years in digital communications and marketing roles focused on social media.
• Experience supporting or managing social for a brand either within an agency or in-house.
• Experience working in a team and with agencies.
• Experience managing direct reports.
• Understanding of social media performance metrics and KPIs.
• Familiarity with platforms including LinkedIn, Instagram, X/Twitter, Facebook, TikTok, YouTube, and their content formats.
• Knowledge of social media analytics tools such as Sprinklr, Talkwalker, Brandwatch, Sprout Social, Hootsuite, or similar.
• Comfort working with senior-level stakeholders.
• Passion for tracking social media and influencer trends.
• Strong communication and presentation skills.
• Experience with copywriting and editing social copy.
• Ability to identify and resolve problems creatively.
• Attention to detail and accuracy.
• Ability to manage multiple projects simultaneously.
• Ability to work in a fast-paced, collaborative, multi-disciplinary team.
• Strategic thinking about social media program development.

Nice to Have

• Familiarity with Google Analytics.
• Willingness to relocate to Nashville.
• Experience with social listening and community management tools.

Benefits & Perks

• Competitive annual salary and bonus opportunities.
• Medical, Rx, Dental, and Vision benefits on Day 1.
• Life Insurance and Disability Coverage.
• Paid Vacation and Employee Assistance Program.
• Business Resource Groups.
• Tuition Reimbursement and Professional Development.
• 401k Plan with Company Matching Contributions at 90 days.
• Employee Stock Purchase Program.
• 35% Discount on Cracker Barrel Food and Retail items.