Manager, Social Media - Zales

Signet Jewelers

Irving, TX

Full Time

Mid Level

about 2 months ago

Job Description

About the Role

Signet Jewelers is the world's largest retailer of diamond jewelry, operating more than 2,800 stores worldwide under iconic brands such as Kay Jewelers, Zales, Jared, and others. The company is a people-first organization that values diversity, inclusion, and equity. It offers dynamic career paths with rewarding opportunities to impact lives and inspire love. The role of the Social Media Manager for Zales & Banter involves managing the brand's organic social presence, content strategy, and engagement to build authentic connections and drive cultural relevance.

Key Responsibilities

Oversee and execute social media strategies against platform best practices and the brand guidelines based on cultural/trending moments, seasonal calendars, and brand priorities.
Manage and maintain Instagram and TikTok Shops to drive product discovery and conversion.
Own scheduling and publishing using social media management tools.
Monitor and analyze performance metrics, delivering regular reports and actionable insights to optimize content strategy and inform future planning.
Identify cultural moments, trends, and platform opportunities translating them into engaging lo-fi content.
Concept, shoot, and edit social-first content with a scrappy, test-and-learn mindset to drive reach, engagement, and relevance.
Partner with agency teams to gather produced assets for organic social integration.
Partner with agency team on development of brands Organic Social Strategy.
Collaborate with cross functional partners across Media, Brand, PR, Influencer and Merch to ensure brand priorities and initiatives are represented in the social strategies.
Maintain and optimize all brand organic social platforms including Meta, Pinterest, Snapchat, TikTok, YouTube, and potential up-and-coming platforms, ensuring content has appropriate product tags/links for a smooth customer experience.
Stay across key industry trends, competitive insights, industry leaders, and emerging social media technologies.

Requirements

3-5 years of experience managing organic social media for a consumer-facing brand, ideally in retail, fashion, or lifestyle.
Proven ability to create short-form, lo-fi content independently using tools like CapCut, Canva, or native app editors.
Strong understanding of social commerce and experience managing Instagram and/or TikTok Shops.
Strong understanding of platform nuances (Instagram Reels, TikTok, etc.) and performance analytics.
Strong writing skills with a sharp eye for tone, voice, and trends.
Highly organized and able to manage multiple priorities in a fast-paced environment.
Proactive, collaborative, and enthusiastic about brand social storytelling.

Nice to Have

Experience working with cross-functional teams and agency partners.
Knowledge of emerging social media technologies and industry trends.

Benefits & Perks

Premium Healthcare Coverage - Comprehensive medical, dental, and vision plans.
401(k) with Company Match - Generous retirement savings plan with company matching after one year.
Generous Time Off - Robust PTO package and company holidays.
Diversity, Equity & Inclusion Programs - Culture that celebrates diverse perspectives and fosters belonging.
Career Growth & Development - Leadership development, mentorship, and continuous learning opportunities.
Exclusive Perks - Wellness programs, employee discounts, and additional benefits.

Working at Signet Jewelers

Signet Jewelers fosters a people-first culture that values diversity, inclusion, and equity. The company encourages innovation, collaboration, and continuous growth, creating a dynamic environment where employees are empowered to make an impact and build meaningful connections both internally and with customers.

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