Manager, Social Media - Zales

About the Role

Key Responsibilities

• Oversee and execute social media strategies against platform best practices and the brand guidelines based on cultural/trending moments, seasonal calendars, and brand priorities.
• Manage and maintain Instagram and TikTok Shops to drive product discovery and conversion.
• Own scheduling and publishing using social media management tools.
• Monitor and analyze performance metrics, delivering regular reports and actionable insights to optimize content strategy and inform future planning.
• Identify cultural moments, trends, and platform opportunities translating them into engaging lo-fi content.
• Concept, shoot, and edit social-first content with a scrappy, test-and-learn mindset to drive reach, engagement, and relevance.
• Partner with agency teams to gather produced assets for organic social integration.
• Partner with agency team on development of brands Organic Social Strategy.
• Collaborate with cross functional partners across Media, Brand, PR, Influencer and Merch to ensure brand priorities and initiatives are represented in the social strategies.
• Maintain and optimize all brand organic social platforms including Meta, Pinterest, Snapchat, TikTok, YouTube, and potential up-and-coming platforms, ensuring content has appropriate product tags/links for a smooth customer experience.
• Stay across key industry trends, competitive insights, industry leaders, and emerging social media technologies.

Requirements

• 3-5 years of experience managing organic social media for a consumer-facing brand, ideally in retail, fashion, or lifestyle.
• Proven ability to create short-form, lo-fi content independently using tools like CapCut, Canva, or native app editors.
• Strong understanding of social commerce and experience managing Instagram and/or TikTok Shops.
• Strong understanding of platform nuances (Instagram Reels, TikTok, etc.) and performance analytics.
• Strong writing skills with a sharp eye for tone, voice, and trends.
• Highly organized and able to manage multiple priorities in a fast-paced environment.
• Proactive, collaborative, and enthusiastic about brand social storytelling.

Nice to Have

• Experience working with cross-functional teams and agency partners.
• Knowledge of emerging social media technologies and industry trends.

Benefits & Perks

• Premium Healthcare Coverage - Comprehensive medical, dental, and vision plans.
• 401(k) with Company Match - Generous retirement savings plan with company matching after one year.
• Generous Time Off - Robust PTO package and company holidays.
• Diversity, Equity & Inclusion Programs - Culture that celebrates diverse perspectives and fosters belonging.
• Career Growth & Development - Leadership development, mentorship, and continuous learning opportunities.
• Exclusive Perks - Wellness programs, employee discounts, and additional benefits.