Manager, Subscriber Revenue

About the Role

Key Responsibilities

• Oversee marketing tactics and strategies across a variety of single product and bundle options for The Wall Street Journal, Barron's, MarketWatch.
• Increase awareness and consideration of Dow Jones' different subscription bundles.
• Manage and monitor ongoing campaigns, working with internal teams to ensure that campaign goals are met - and remaining agile to respond to real-time performance.
• Ensure owned channels (email, on-site), product experimentation, and paid media budgets are delivering against bundle subscription goals.
• Provide post-campaign analysis - drawing on successes and failures, in order to identify tactics that are delivering on business goals.
• Establish forecasts and work on various forms of reporting (i.e. monthly forecasting for bundle subscription orders in conjunction with Finance, Data Analytics and the wider team).
• Build customer journeys, manage and organize complex user experiences to account for matrixed customer entitlements and market offerings.
• Manage the creation, production, and delivery of marketing materials. Work with internal departments and external agencies, draft creative briefs, provide creative feedback and manage approvals.
• Collaborate with product and business strategy teams to inform and build a new GTM product. Operate in a traditional product marketing flow, influencing and informing the product build, whilst leveraging the product roadmap to inform marketing campaign planning.
• Operate directly within CRM tool(s) to conceptualize and design holistic, multi-channel subscriber journeys.
• Navigate and define next steps in ambiguous projects without precedent, leveraging experience, available resources and insights to make the best judgment call.
• Communicate effectively and represent the team in department-wide meetings.
• Exercise a thorough knowledge of Dow Jones brands and an ability to balance team goals with overall company objectives.

Requirements

• 3-5 years of experience working in an acquisition, retention, lifecycle marketing or marketing role.
• 1-2 years of product marketing experience, leading GTM strategies for consumer products (preferably in the news/media or financial services industries).
• Highly organized and detail-oriented. Must demonstrate prior experience in facilitating a complex project with multiple stakeholders and critical deadlines.
• Proven experience diving into data and dashboards to derive insights, report on campaign results and make data-informed decisions.
• The ability to recognize problems before they arise, and proactively develop and communicate solutions.
• The ability to balance strategic thinking with detailed execution.
• First-rate communications and writing skills, with the ability to present and navigate large, highly matrixed organizations-effectively communicate vision and advocate for the customer.
• Outstanding cross-group collaboration, interpersonal, verbal and written communication, problem solving, and executive presentation skills are required.
• The ability to work quickly in a fast-paced environment, as well as manage multiple, mutually exclusive and competing priorities.
• Strong initiative and self-motivation. A self-starter who is able to take ownership of their projects as well as come up with and pitch new ideas.
• A team player who seeks out opportunities for collaboration with their wider team and knows how to communicate effectively across departments.
• Preference: a thorough knowledge of the subscription business with a proven track record for leading GTM strategies for consumer products (preferably in the news/media or financial services industries).

Nice to Have

• A thorough knowledge of the subscription business with a proven track record for leading GTM strategies for consumer products (preferably in the news/media or financial services industries).

Qualifications

• No specific formal educational qualifications specified in the description.

Benefits & Perks

• Comprehensive Healthcare Plans
• Paid Time Off
• Retirement Plans
• Comprehensive Insurance Plans
• Lifestyle programs & Wellness Resources
• Education Benefits
• Family Care Benefits & Caregiving Support
• Commuter Transit Program
• Subscription Discounts
• Employee Referral Program