Manager, Turnkey Growth, Remote

About the Role

Key Responsibilities

• Develop and manage a high-performing, integrated marketing mix including digital advertising (SEO, SEM, paid social, programmatic), content marketing, webinars, email campaigns, and retargeting to drive physician interest.
• Build content-led campaigns that articulate the benefits of independent practice, the Turnkey model, and value-based care participation.
• Design and execute messaging strategies that reflect the values and concerns of employed physicians navigating their transition to independence.
• Lead campaign A/B testing, audience optimization, and conversion tracking in collaboration with internal and vendor marketing teams.
• Build and execute national and state-level go-to-market strategies to drive brand awareness and demand among employed physicians in key markets.
• Lead market prioritization, audience segmentation, and tailored messaging strategies based on local regulatory dynamics, payer environments, and value-based care readiness.
• Own and track performance against KPIs related to marketing funnel performance, qualified inbound leads, campaign conversion, and digital engagement.
• Conduct market intelligence efforts—including mapping competitive and health system landscapes—to inform positioning, messaging, and content development.
• Serve as the primary point of contact between the organization and the marketing vendor, ensuring deliverables are completed on time and meet expectations.
• Track timelines, project milestones, and issue resolution related to each practice's marketing deliverables.
• Coordinate intake forms, brand preferences, logo decisions, and marketing reviews between vendors and practices.
• Guide practices through core marketing decisions during the launch process, including website structure, tone, branding, and local search presence.
• Support practices in understanding patient acquisition strategies and offer recommendations for improving digital presence, patient communications, or review management.
• Review marketing dashboards and reports with practices; help interpret key metrics like SEO performance, online reviews, website traffic, and call-to-action engagement.
• Collaborate with teams across communications, growth, legal, compliance, and design to ensure messaging consistency.
• Partner with business development, implementation, and delivery teams to ensure seamless lead handoffs from marketing to onboarding.
• Track and share campaign performance and growth KPIs with leadership; iterate strategies based on results and feedback.

Requirements

• Bachelor's Degree
• 8-10 years of experience in growth marketing, digital strategy, or healthcare go-to-market leadership
• Proven success in building and executing inbound and content-led marketing strategies
• Strong grasp of multichannel campaign planning (SEO, paid search, paid social, email, lead nurturing)
• Excellent understanding of audience segmentation and persona development—ideally with experience targeting clinicians or professionals in a B2C context
• Comfort working in a fast-growing, evolving environment with a mix of strategy and hands-on execution

Nice to Have

• Master's Degree
• Healthcare marketing experience

Qualifications

• Prolonged periods of sitting at a desk and working on a computer
• Travel: 0-10%

Benefits & Perks

• Flexible work schedules and remote work options
• Health, dental, and vision insurance paid up to 80% for employees, dependents, and domestic partners
• Robust time-off plan (21 days of PTO in first year)
• Two paid volunteer days and 11 paid holidays
• 12 weeks paid parental leave for all new parents
• Six weeks paid sabbatical after six years of service
• Educational Assistant Program and Clinical Employee Reimbursement Program
• 401(k) with up to 4% match
• Stock options
• And much more!